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Managing recurring client work can be a challenge! Fortunately, free workflow diagrams and process sheets help keep everything in place. Whether you’re an accountant, bookkeeper, CPA firm owner, or a service practice director, these tools and tactics will help you become more productive and profitable.  In this post, we’re going to outline the basic foundation for each, as well as provide links for tax returns, bookkeeping, payroll, general accounts, and much more.

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With any workflow diagram or process sheet, whether it’s for tax returns, bookkeeping, payroll, or any other process you wish to track, it’s important to outline critical milestones with the service or job you’re tracking.

Let’s cover some of the basic requirements for a workflow diagram, then cover some basics for process sheets.

Workflow Diagrams

Workflow diagrams, like a spreadsheet, can be as simple or complex as you wish for them to be. A basic workflow diagram will cover the progression of each step, and where applicable, areas where a divergent action might occur. For example, if you’re tracking an individual, 1040 tax return in the United States, you might include a step for “When the client properly submits all work” vs “Client doesn’t submit all work”. This is a very common case, so identify these decision points are critical for properly setting up a robust workflow.

Below is an example of a simple, tax return workflow.

1040 personal tax return workflow for accountants and CPA firms and practices

Goals of the Workflow Diagram

Often inside an accounting firm or CPA Practice, getting the workflow diagram setup is the first step. We always recommend including your team in this process, as they can help identify and list steps that might be missing (after all, they’re the ones on the front lines!).
After you have the workflow in place, now it’s time to determine what the goal of the workflow is, and how you’re going to measure success.

For example, your goal may be to deliver a tax return within X days, for Y price, without bottlenecks and confusion. 

Metrics for success:

  • Target turn around (example: 14 days)
  • Target profit margin (XX%)
  • Team satisfaction level (at least X out of 10)
  • Client experience and overall satisfaction

It’s important to define goals and metrics around your workflow so that you continue to define your process, and ultimately deliver a high quality product (in this case, a return) to your clients.

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How to create your first workflow

This is a common question for those looking to systemize their service. In terms of starting out, we recommend listing out all the steps in a google document or on a white board (or even just pen and paper!). The goal is to list the steps and understand how work moves through your office (whether it’s virtual or brick and mortar!). Only then can you identify parts that can be improved, eliminated, enhanced, or added.

Here’s a brief video on how to create a proper workflow diagram for your accounting firm:

Here are links to more information on workflow diagrams and examples

Mastering the Process Sheet

Process sheet for accountants and CPA firms and practices

While the workflow diagram helps you understand the steps from a high level, the process sheet was designed to help implement, complete, and track the actual work (of course, I recommend you use workflow software to track your recurring client work!). A process sheet can be very useful in terms of helping you define the steps, metrics, and parties involved. But after that is complete, I highly recommend using a practice management software or client management system!

In terms of creating a process sheet, here are a few important things to keep in mind:

  1. What metrics are we going to track to help us determine if the job was successful or not
    1. Turnaround time
    2. Profitability
    3. Date Payment received
  2. Which steps can be removed, enhanced, combined, or added?
  3. Is there a part of the process where the client feels like or confused?

Whereas the workflow diagram is high level, the process sheet is a great tool to help accountants really dive into the specifics that go into completing that job. Additional information to track might be things like: What are the status we want to track? What’s the estimate hourly time per task? What’s the hourly budget for the job? How can this help us track firm KPI’s as well as assist in team scheduling?

Ultimately, I recommend picking one service of which you want to run through this process with. I recommend a service which either brings in the majority of the revenue (there’s typically one that accounts for the large majority), one that happens most frequently, the most time consuming one, or one that causes the most frustration (and yes, typically one does fit the entire criteria!).

See Jetpack Worflow In Action

Get under the hood of Jetpack Workflow’s accounting workflow and project management platform. See some of the top features and how it helps your firm standardize, automate, and track client work more efficiently.
workflow diagram process for accountants CPA bookkeepers

Whether you’re an accountant, bookkeeper, CPA firm or practice owner, or Enrolled Agent, how to set up and create a proper workflow diagram can be challenging!

If you missed the previous video on setting up a workflow diagram, please view below:

The most important thing is to start. Start mapping out the process, whether you’re an accountant, firm owner, EA, bookkeeper, etc. Start jotting down in pen and paper, on a whiteboard, inside a mind mapping tool, anything to get the process out of your head!

It’s important to Identify each step, and if you have a team, be sure to involve them in the process of creating your first workflow diagram.

It’s also critical to identify bottlenecks and “decision points” within the workflow, where you’ll have to create alternative steps based on the completion (or incompletion) of the step.

Below are a few examples of a workflow diagram. After you’ve completed this step, reviewed it for up to one week to make sure it feels like it’s well suited for your firm. Then start building out your process sheets.
workflow diagram process for accountants CPA bookkeepers
1040 Tax Return Workflow diagrams for accountants
Use the images and video above as a starting point to begin designed your workflow diagram for your accounting firm.

After you have a baseline complete, share it with colleagues, team members, even select clients whom you know and trust.

Then, move on to creating your process sheets!

See Jetpack Worflow In Action

Get under the hood of Jetpack Workflow’s accounting workflow and project management platform. See some of the top features and how it helps your firm standardize, automate, and track client work more efficiently.

In this week’s interview, we talk with Mike Michalowicz, author of how to Profit First (as well as the Pumpkin Plan and Toilet Paper Entrepreneur). Mike’s latest book “Profit First” has been exploding in the market, and we couldn’t wait to get him on the Growing Your Firm podcast!

In this interview, David Cristello and Mike Michalowicz cover:

  • How GAAP Accounting has been destroying profits (and how to reverse the damage)
  • Mike’s how to “Profit First” formula and how to apply it to your (and your clients) business.
  • How lack of money (and more profits) can drive innovation (and growth) in your business
  • and much more

ADDITIONAL LINKS

mikemichalowicz.com
Profit First Book website
Profit First Professionals
How to massively profit on your expertise (interview)
A profitable way to onboard new clients (interview)


Mike’s Journey to Discover How to Profit First

Mike Michalowicz is one of those guys who is just a character. A good character. Someone you can’t help but listen to. His humor and expertise blend perfectly together.

Mike says it’s easy for him to be outgoing. He pokes fun of himself to lighten the mood. That’s why his books, “The Pumpkin Plan” and his first, “Toilet Paper Entrepreneur” were such smash successes.

Suddenly, a business book didn’t sound all business-ey anymore. It was just a normal guy talking to you. We’re drawn to people that make us feel comfortable. And Mike’s nailed this.

But, his path to profits wasn’t a smooth one. On the first day his book, “Toilet Paper Entrepreneur” hit the shelves, he made zero sales. Not even his mom bought a copy.

However – rather than sink into misery – Mike went all-in. He bought 20,000 copies of his book and started hustling. He’d take speaking gigs, he’d consult, he’d cold pitch…anything to start moving product. It worked. After one year, he had sold all 20,000 and then some. 

He realized his the problem was the competition was stiffer than he imagined. He wasn’t the only “self-help businessman” out there.

That’s why he had to try a different voice and approach. A name like “Toilet Paper Entrepreneur” really sticks out from the normal titles you might see on the Barnes & Noble bookshelves.

And that’s the first lesson Mike discovered in his journey in how to profit first. When everyone is the same, they start sounding the same, they sell the same. The ones who rise above have one thing in common — they are different. 

Are You a “Break-Even” Firm?

The SBA did a study. They found 23,000,000 small businesses in America are ‘break-even’ businesses. This means if they don’t receive a deposit in the next 14 days, they can’t make a payroll.

If they don’t get a deposit by the end of the month —> they are bankrupt. Unfortunately, millions of businesses wake up every day with this hanging over their head.

How’s your firm doing?

Mike thought: “Ok…businesses can do all these cool things and solve problems, but they can’t figure out how to turn a profit? “

Mike discovered it’s a psychological thing.

Look at the equation that follows Generally Accepted Accounting Principles (GAAP).

Revenue – Expenses = Profit

Profit comes last in the equation… 

Anything last gets ignored…

Businesses focus so much on generating revenue, they forget about how to be profitable. Basically, make $1, then spend $1 (expenses).

Money in…money out. The trap of any entrepreneur.

What if instead, you changed your mindset. What if you flipped the equation around?…

Revenue – PROFIT = Expenses

After you make $1…you take out the profit you want to make. Say it’s 20%. Thus, you now have 80% to spend on expenses. This mindset forces innovation and frugality. 

Mike talks about Parkinson’s Law. It means we expand our consumption based on supply. He uses an example of toothpaste. When we have a lot of toothpaste in the tube, we generously heap a ton on our brush. If any follows into the sink…who cares. But, when we are down to the wire with little left, we are careful how much we put on. Every morsel of paste is precious.

That’s why, when we use Parkinson’s law to our advantage:

  • We change our behavior based on supply (hence revenue – profit = expenses)
  • We become more efficient

Lack of money forces innovation. Rather than splurge the money we get right away. The path to how to profit first comes when you put profit in the forefront and not sales and expenses.

How to Profit First

Let’s get concrete.

Here’s how Mike recommends to profit first in your firm. With every check you receive, take 20% out. This may take some adjusting and budgeting measures, but this is the goal you’re shooting for.

Here’s the best part: You can then become a consultative accountant for your clients to help them do the same. Look, clients are looking for guidance not just a service. They all want to be more profitable. Why not give them what they want?

Become an accountability partner for them.

Unfortunately, we get sucked into past prejudices. Namely, the lies we tell ourselves that others tell you. Things like: “It takes money to make money. Take less profit now (meaning losses) so you’ll bear fruit tomorrow.”

It sounds crazy when you hear it. But that’s what we do. We become “just one more client” accountants. A never-ending treadmill.
The hard part about this ‘profit first’ process is sticking to it. An unexpected bill comes and you feel compelled to abandon the plan.

Mike recommends becoming ultra-focused and selective about what you do and don’t do.

You can easily become addicted to growing as fast as you can. And no one would blame you. This mindset is drilled into us by investors.

That’s why you must have a disciplined process in place to have no matter what.

Going forward, you’ll look at businesses a completely different way.

No longer will you look at top line numbers. Those are always fun to see. Instead, you’ll be looking at the bottom. More profits mean more financial freedom.

When you have no profits carrying over each year, you’re forced to continue hunting for more clients.

Why not get off the treadmill?

Sure, cost reduction and stashing profits won’t get you interviewed by Forbes. But, it will give you more peace of mind, better sleep, a stronger savings account, and more room to grow.

We only had a short time with Mike today. Here’s a link to his book to learn more about his “Profit First” method. Let us know what you think in the comments!

See Jetpack Worflow In Action

Get under the hood of Jetpack Workflow’s accounting workflow and project management platform. See some of the top features and how it helps your firm standardize, automate, and track client work more efficiently.