In this lesson, we're going to cover the next critical step of your marketing...
Your MessageCommonly referred to as your Unique Selling Proposition, this answers the question in your prospects mind of "Why should I do business with you, over any and all alternatives?" Think about how busy the marketplace is. We're used to seeing nearly 5,000 ads a day. The point is, you need to cut through the clutter. And in order to do so, you need a crystal clear marketing message (USP) to a specific target market. So what is the formula for creating a USP? Here are a few formulas to help you craft your Unique Selling Proposition:
- We help X, do Y, so that they can get Z
- Example: We help 7- & 8-figure construction companies automate their back office finances, so they can they increase cash flow, grow faster, and save more money on their returns.
- Get X, under Y time frame, guaranteed
- Learn how Top Construction Companies Save over $10,000 dollars on Their Returns, in Under 30 Minutes, Guaranteed.
- We Help Top Construction Companies Increase Cashflow By 154%, in Under 30 Days, Guaranteed