Building an All Star Team & Culture: The Stephen King Interview

Posted by & filed under Accountant, Growing Your Firm Podcast, Growth, Marketing.

building an all star team

Stephen King, CEO of GrowthForce, probably spends as much time working on accounting as he does building an all star team. Stephen’s started out at Ernst & Young before founding a startup where he raised $43 million. Now, he’s built GrowthForce, an outsourced accounting company. He’s been so successful because of his talent of building… Read more »

The “New” Rules of Marketing for Accounting Professionals

Posted by & filed under Accountant, Bookkeeper, Growth, Marketing, Referrals.

The 6 New Rules of Marketing

Are you stuck wondering why marketing dollars are no longer working? And while I would never dismiss a marketing campaign without testing, there are some fundamental differences in marketing today.     Thank you to Steve Pipe for posting this. Original poster TBD So much of this poster sounds fantastic, but let’s break down what each… Read more »

How To Curate Content for Social Media (Accountants & Bookkeepers)

Posted by & filed under Accountant, Bookkeeper, Growth, Marketing.

Ever wonder how companies are able to find high-quality content, day in and day out? Find yourself struggling to find quality articles to share? Below is a quick video that shows you two (free) tools to help you out of the “content rut”. Social media management shouldn’t require hours and hours of your day, especially sharing… Read more »

5 Tools To Improve Your Firm (For Accountants & Bookkeepers)

Posted by & filed under Accountant, Bookkeeper.

Fl.ux: Helps dampen the backlight from your computer to reduce eye strain. Automatically adjusts your backlight based on the time of day. Highly recommend! Assistant.io: The best appointment scheduler that sits right inside of Gmail and Outlook. This simple tool is by far the easiest plugin I’ve used to schedule appointments. Recordit: Quickly record screencasts (similar… Read more »

The Edward Mendlowitz Interview: How To Grow Your Accounting Firm, Manage Staff, & Much More

Posted by & filed under Accountant, Growing Your Firm Podcast, Growth, Marketing.

Grow Your Accounting Firm

Edward Mendlowitz, Partner at WithumSmith + Brown, knows how to grow your accounting firm. For 50 years, he built up his own firm to later merge it with a larger accounting firm. Ed Mendlowitz has written 16 books (and counting!), hundreds of articles, and is a frequent speaker for organizations like AICPA,NJSCPA, NYSSCPA and many,… Read more »

The Core Elements of an Accounting Client Lifecycle

Posted by & filed under Accountant, Bookkeeper, Growth, Marketing.

Shipwrecked

Do you find your marketing efforts falling short? Perhaps we need to deconstruct what “marketing” actually means. Within every firm, you can look at an accounting client’s lifecycle for your top performers. An accounting client’s lifecycle takes the 1 dimension view of marketing, and creates a robust, multi-dimension viewpoint that you can systematically use to build… Read more »