Paid Advertising the Smart Way

Posted by & filed under Accountant, Growing Your Firm Podcast, Growth, Marketing, Marketing for Accountants, Workflow Excellence.

Many accounting firms rely on referrals to get new clients and are skittish about paying for advertising. Too many throw money at sites like Google and Facebook, seeing very little in return because the tools are improperly used. Our guest this week on Grow Your Firm is Tyler Clark. He’s the founder of ADcountants, which… Read more »

How to Attract Top Talent With Your Job Posting

Posted by & filed under Growing Your Firm Podcast, Growth, Workflow Excellence.

Have you ever seen job boards like UpWork and Freelancer.com and wished you could attract talent that way for your accounting firm? Our guest for this week’s Growing Your Firm podcast decided to make his own talent attracting machine. Jeff Maddux created AccountantList, a job board site that connects people in the accounting world with… Read more »

A Practical Guide to Hiring your first Business Development Specialist

Posted by & filed under Accountant, Bookkeeper, Growing Your Firm Podcast, Growth, Team Management, Workflow Excellence.

If you’re a new firm owner, you might start by handing everything from prospecting to customer service to the actual accounting. As a firm grows, these roles have to be given to other people if you want to focus on future products and growth. Hiring another accountant is easy, but what about hiring a business… Read more »

The Three Stages Of Firm Growth

Posted by & filed under Growing Your Firm Podcast, Growth.

If you’ve been following along with the stories of firms in this podcast, you’ll know that there are distinct stages that each one goes through. That first hire. That point when they decide to redo their workflows. Deciding when to scale up. That sort of thing. John Seiffer has been helping businesses grow for decades…. Read more »

Accounting Referrals Have Declined 15% In Five Years

Posted by & filed under Accountant, Growing Your Firm Podcast, Growth, Marketing for Accountants, Workflow Excellence.

Fix Your Declining Accounting Referral Rate Interview with Lee Frederiksen of Hinge Marketing Did you know that accounting has one of the lowest marketing spends than any other industry? And did you know that might be what’s holding your firm back? In this week’s Grow Your Firm podcast, we’re talking with Lee Frederiksen of Hinge… Read more »

The Core Process You Need To Accelerate Your Firm’s Growth

Posted by & filed under Accountant, Growing Your Firm Podcast, Growth, Workflow Excellence.

How to Systemically Accelerate Your Firm’s Growth Welcome back to the Grow Your Firm podcast! This week’s guest is Lisa Campbell of the Marcam Group. Lisa transitioned her firm from basic bookkeeping to coaching and advisory in under seven years. In our half-hour conversation, she revealed an underlying pattern we’ve noticed many of our guests… Read more »