How To Craft an Amazing Accounting LinkedIn Profile

Posted by & filed under Marketing for Accountants.

LinkedIn Profile gears

[images style=”1″ image=”http%3A%2F%2Fjetpackworkflow.com%2Fwp-content%2Fuploads%2F2016%2F06%2FScreen-Shot-2016-06-06-at-9.25.18-PM.png” width=”510″ align=”center” top_margin=”0″ full_width=”Y”] 1. The Headshot Getting a recent professional headshot only costs about $50, but so few people do it. The very first impression you’ll make is with your picture. Here are some do’s and don’ts: Do’s • Get a recent professional headshot • Wear professional dress • Smile –… Read more »

A Curated Directory of 100+ Accounting Resources & Tools

Posted by & filed under Accountant, Bookkeeper, Growth, Marketing, Marketing for Accountants.

100+ Resources

Let’s face the facts. Accountants LOVE resources, and more importantly, software to help build, grow and manage their firms. We at Jetpack, understand this love for Accounting resources and tools and decided to build a comprehensive list of the top 110+ Accounting resources and tools you can start implementing today. Are you ready? Let’s Go!… Read more »

How To Sell Your CPA Firm: The Joel Sinkin Interview

Posted by & filed under Growing Your Firm Podcast, Growth, Marketing, Marketing for Accountants.

On this new episode of Growing Your Firm podcast, we chat with Joel Sinkin, author and President of Transition Advisors, about how to successfully transition and sell your CPA firm. In this interview, we discuss important topics on how to successfully transition and sell your CPA firm including: When to start thinking of your succession plan… Read more »

The Anatomy of a Successful Accounting Firm Website

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The Anatomy of a Successful Accounting Firm Website

[images style=”1″ image=”http%3A%2F%2Fjetpackworkflow.com%2Fwp-content%2Fuploads%2F2016%2F02%2FThe-Anatomy-of-a-Successful-Accounting-Firm-Website.png” width=”1200″ align=”center” top_margin=”0″ full_width=”Y”] Creating an accounting firm website these days is really easy, especially with all of the website tools on the market today. But what’s hard is creating a successful accounting firm website that actually grabs your reader’s attention and transforms them into hot potential leads that will increase your… Read more »

How To Determine If A Prospect Will Become A Great Accounting Client

Posted by & filed under Accountant, Growth, Marketing for Accountants.

JPWF - Handshake - Finding great clients

[images style=”1″ image=”http%3A%2F%2Fjetpackworkflow.com%2Fwp-content%2Fuploads%2F2015%2F12%2FHow-to-prospect-and-discover-great-accounting-clients-without-losing-your-mind-JPWF.png” width=”1200″ align=”center” top_margin=”0″ alt_text=”How%20to%20prospect%20and%20discover%20great%20accounting%20clients%2C%20without%20losing%20your%20mind%20-%20JPWF” full_width=”Y”] “Treat all prospects like 5-star prospects and add value constantly. With that said, be sure to have a qualification process in place as well! ” – David Cristello You’ll find many firms and salesmen to do the inverse of the above i.e. “Treat everyone like they aren’t… Read more »

How to Add Profit Centers to Your Firm: The Mike Bark Interview

Posted by & filed under Accountant, Growing Your Firm Podcast, Growth, Marketing, Marketing for Accountants.

Mike Bark, Partner at EdgeAdvise, has created a firm with many arms and he’s ready to show you how to add profit centers in multiple arenas. You’d be surprised how far you can stretch, including into marketing and mergers and acquisitions (M&A) In this episode of the Growing Your Firm Podcast, David Cristello and Mike Bark… Read more »

How to Organize Your Firm for Growth: The Carrie Steffen Interview

Posted by & filed under Accountant, Bookkeeper, Growing Your Firm Podcast, Growth, Marketing, Marketing for Accountants.

Carrie Steffen, Founder of the Whetstone Group, works exclusively with B2B businesses and service based businesses so you can organize your firm for growth. What that means is she can show you insider tips on structuring your team and efforts to maximize new clients no matter the size of your current firm. In this episode of… Read more »

3 Highly Effective Marketing Strategies for Your Firm

Posted by & filed under Accountant, Growing Your Firm Podcast, Growth, Marketing, Marketing for Accountants.

Bonnie Buol Ruszczyk is president of BBR Marketing and author of “Take Your Marketing Online: Proven Ways to Grow Your Firm in the Digital Age” (published by the AICPA). She’s here to help firm owners start using free marketing strategies. We’re all afraid of not making back the cost of our marketing efforts. Well, Bonnie… Read more »