Lesson One Continued: Your Message

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Feature Pain Benefit Grid

In this lesson, we’re going to cover the next critical step of your marketing… Your Message Commonly referred to as your Unique Selling Proposition, this answers the question in your prospects mind of “Why should I do business with you, over any and all alternatives?”  Think about how busy the marketplace is. We’re used to seeing… Read more »

How To Do Marketing For Accounting

Posted by & filed under Marketing for Accountants.

Performance level

Welcome to the free course called “Marketing Fast Track: Marketing for Accountants” Over the course of the next few weeks, we’re going to cover the foundations of highly effective marketing. And instead of giving you a bunch of tactics (i.e: You need social media, you need Adwords, you need {insert new shiny object here}), we’re… Read more »