Performance level

Posted by & filed under Marketing for Accountants.

Welcome to the free course called “Marketing Fast Track: Marketing for Accountants”

Over the course of the next few weeks, we’re going to cover the foundations of highly effective marketing.

And instead of giving you a bunch of tactics (i.e: You need social media, you need Adwords, you need {insert new shiny object here}), we’re going to present the strategy and foundation of great marketing (don’t worry, you’ll get some tactics too!). And you can determine how it’s implemented 🙂

Now if you read this and say “But I HATE Marketing, and someone else does that anyways…”.

Let me say this… If you are the owner or partner, you’re responsible for the firm’s success. That means you have full responsibility of all that is good and bad in your practice.

If you hire an agency to do marketing, and they don’t deliver, it’s on you.

If you hire a marketing director, and results don’t come in (and instead giant expenses come in!), it’s on you.

Just like legal, cash flow, systems, and operations… marketing is part of the lifeblood of your practice.

In this course, we’re going to show you, for free, the foundation of effective marketing.

You can determine whether to implement it or not, but I guarantee you won’t regret what you will learn in this course.

I’ve had many colleagues say this stuff should not be free, because free typically means people won’t value it. 

For now, if you’re reading this, it’s completely free. It’s yours to use or ignore.

One day it might become a paid course, but for now, it’s all yours.

Study the lessons to follow.

Implement and ask questions.

Share with colleagues and coworkers.

With this information, you’re going to gain more control, effectiveness, and strength when it comes to the actual growth of your practice. 

As I mentioned earlier, even if you’re not responsible for “marketing”, this information will save you a tremendous amount of time, money, and effort with whoever you decide to hire (whether it’s a staff member, agency, etc).

To give you an idea of what’s in store, here’s the outline for the course:

  1. Lesson One: Setting Your Marketing Foundation
  2. Lesson Two: How to Write and Speak in a Way that Connects
  3. Lesson Three: No More Guessing! How to Use Numbers in Your Marketing
  4. Lesson Four: Websites that Work (5 Elements that Make Websites Convert Visitors)
  5. Lesson Five: Where to Find Leads Part 1
  6. Lesson Six: Where to Find Leads Part 2
  7. Lesson Seven: Where to Leads Part 3
  8. Lesson Eight: Referral Systems
  9. Lesson Nine: Putting it Into Practice
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(PS: If you haven’t subscribed to the blog, click the image below to get first notice of each lesson)

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