How to Survive as a CPA During the COVID-19 Era

Posted by & filed under Accountant, Growing Your Firm Podcast, Workflow Excellence.

Times are changing and we are navigating a new era due to the magnitude of the COVID-19 pandemic. As a result, businesses, CPAs, and entrepreneurs face unique challenges as they adapt their business model to accommodate social distancing practices. In this podcast, Lindsey Curley, senior manager for PCPS and fund services at the AICPA, offers… Read more »

Lesson One Continued: Your Message

Posted by & filed under Marketing for Accountants.

Feature Pain Benefit Grid

In this lesson, we’re going to cover the next critical step of your marketing… Your Message Commonly referred to as your Unique Selling Proposition, this answers the question in your prospects mind of “Why should I do business with you, over any and all alternatives?”  Think about how busy the marketplace is. We’re used to seeing… Read more »