Technology is here, whether you like it or not. Cash registers count change for you, your car tells you when to brake, and everywhere you look people’s faces are buried in their cell phones. It’s completely transforming industries across the board, and the accounting industry is no different. Piles of paperwork and spreadsheets are becoming a thing of the past. CPA’s are learning that in order to compete in today’s tough market, they’re having to move to a more tech-savvy way of life. According to DigitalResponsibility.org, being overly connected to technology can cause personal psychological issues such as distraction, narcissism, and depression. On a wider scale, it can lead to the expectation of instant gratification, which carries over to clients’ demands on a busy accounting firm. Instant access, instant updates, instant results. It’s up to us to bridge that gap and meet those client expectations, going above and beyond. Tech-savvy, multi-channel customers expect results. Now. But not all CPA’s are as connected as customers expect us to be. There’s a gap between technological and organizational (traditional) progress, and it’s widening. According to the Harvard Business Review, digital transformation is paying off for those who embrace it, causing a digital divide across industries. Accounting firms that have embraced the digital transformation show much better gross margins, earnings, and net income than organizations that didn’t. Not all companies and industries have been impacted at the same time, and in the same way. Industries like communications and media were affected early on. Those like bookkeepers and accounting services are just now experiencing the growing pains. Forward-thinkers are already set on delivering the best client experience, and they’re embracing the change with open arms. But advisers that are unable or unwilling to adjust to the fact that their “cheese has moved” are having a tough time keeping up. Closing that gap between the processes requires that business not only instill short-term fixes like adopting new technologies, but paying attention to longer-term organization around strategies for growth and partnership in a sustainable way. Firms need to embrace technological changes proactively, not be reactive. According to Larry Miles, writer for Technology Tools for Today, technology is a must have. Not something that is just nice or convenient. Adapt or die, because there’s much that technology can do for financial services.