bookkeeping pricing template

Every engagement is unique for a bookkeeping firm. Clients have different expectations regarding phone support, response time, and how often their books are updated. That doesn’t mean you need to spend a lot of time figuring out the pricing for each new client.

Jetpack Workflow has created a free bookkeeping price template that will bill your clients accurately without starting from scratch on every bid. The template can be customized to your company’s pricing structure and is meant as a starting point for your bidding process.

Free Bookkeeping Pricing Template

Below you’ll find a free bookkeeping pricing template to assist you in streamlining your bidding process. You can access the Google Sheets version of the template here

Note that the cells highlighted in yellow should be updated with your firm’s pricing.

Bookkeeping Pricing Template

Payroll Processing      
Service Number Price Per Annual Total Cost
Base Rate 1 $100.00 $100.00
Number of Employees 26 $2.50 $65.00
Total Price Per Payroll     $165.00
Payroll Processing      
Service Number Price Per Annual Total Cost
Weekly Payroll Processing 52 X $0.00
Biweekly Payroll Processing 26 $165.00 $4,290.00
Semi-Monthly 24 X $0.00
Monthly 12 X $0.00
Quarterly 4 X $0.00
Annual Payroll Processing     $4,290.00
Monthly Bookkeeping Services      
Service Number Price Per Total Cost
Bank Account Reconciliation 2 $75.00 $150.00
Credit Card Reconciliation 2 $75.00 $150.00
Journal Entries 5 $15.00 $75.00
Financial Statement Preparation 1 $150.00 $150.00
Monthly Phone Support (Hours) 5 $100.00 $500.00
Total Monthly Charge     $1,025.00
Quarterly Bookkeeping Services      
Service Number Price Per Total Cost
Sales tax Return 1 $250.00 $250.00
Payroll Tax Return 1 $300.00 $300.00
Total Quarterly Charge     $550.00
Annual Bookkeeping Services      
Service Number Price Per Total Cost
Coordination with CPA on Tax Prep 1 $500.00 $500.00
Workers Compensation Audit 1 $350.00 $350.00
Total Annual Charge     $850.00
Total Annual Charge     $19,640.00
Monthly Flat Fee     $1,636.67
Discount     0%
Adjusted Total Annual Charge     $19,640.00
Adjusted Monthly Flat Fee     $1,636.67

BONUS: 32 Other Free Templates for Bookkeeping Firms

There’s no reason for you to start from scratch on your bookkeeping pricing proposal template. Jetpack Workflow believes that applies to all of your recurring tasks. 

Jetpack Workflow has created a free set of 32 accounting and bookkeeping workflow templates to help you standardize your workflows and ensure nothing falls through the cracks. The free templates include many projects for bookkeepers and accountants, including monthly bookkeeping, audits, financial statement preparation, tax engagements, and more that will help you spend less time on recurring tasks. 

What to Include in Your Pricing Quote to Win New Clients

When you’re putting together a pricing quote for a potential new client, there are a few key things to keep in mind. You want to make sure you’re attracting new clients. And you also want to ensure you’re being compensated for all of your efforts.

Note that this pricing template is intended for you to determine the pricing for your services and is not necessarily meant to be delivered to your clients as an outline of all potential costs. Any bookkeeping engagement should be outlined in a full proposal, and you should have a signed engagement letter in hand prior to starting any work for a new client.

You should also be willing to update your rates over time. While you may offer your services at a lower rate when you’re just starting out, your rates should increase as your calendar fills up.

When creating your pricing quote for clients, be sure to include all of the relevant costs associated with the project. It can be hard to price new projects, which is why you will find many of the standard bookkeeping tasks included in the template.There is also a line item for an additional charge for phone consultation and coordination with CPAs for tax prep. Each of these activities can take a significant portion of your time. You want to make sure you’ve included all potential costs so you do not need to go back to your client later for additional charges or lose money on the engagement.

Next, give some thought to what kind of discount, if any, you’re willing to offer. Keep in mind that your goal is to win the business. You don’t want to low-ball your quote too much. At the same time, you don’t want to price yourself out of the market. 

Once you’ve determined a total price for all the add-on services, you may opt to include a discount for bundling multiple services or multiple companies. In the end, it’s up to you whether you want to offer a discount.

Finally, you need to decide how you want to bill the client. You can bill incrementally by creating invoices each month for the services rendered during the prior month. You can also calculate the average monthly cost for the year and bill your clients a flat fee each month (which is calculated in the template). The right type of billing will depend on whether you want to closely track your own time and your clients’ expectations.

Need Help Managing New Client Projects?

A workflow management system is a great way to keep your bookkeeping firm organized and running efficiently. By automating tasks and keeping track of deadlines, you can be sure that nothing falls through the cracks and your clients are always getting the best possible service. 

In addition, a workflow management system can help you to allocate resources more effectively, ensuring your staff is always working on the most important tasks. Ultimately, a workflow management system can save you time and money, making it an essential tool for any bookkeeping firm.

Jetpack Workflow was designed from the ground up with bookkeepers and accountants in mind. The cloud-based workflow management system allows you to start with predefined templates, customize them for your firm, and track progress on all your work. Jetpack Workflow offers a free 14-day trial which will give you the opportunity to see how much time you could be saving with a full workflow management system.

See Jetpack Worflow In Action

Get under the hood of Jetpack Workflow’s accounting workflow and project management platform. See some of the top features and how it helps your firm standardize, automate, and track client work more efficiently.