Posted by & filed under Accountant, Marketing for Accountants, Referrals.

Referrals are the best way to access the best clients. That’s a bold statement, but there are numbers to back it up. Consumers trust word-of-mouth marketing the most. While 84% of respondents to a Nielsen poll said they trusted recommendations from people they know, only 48% of respondents said they trusted ads on social networks…. Read more »

Posted by & filed under Accountant, Growing Your Firm Podcast, Growth, Marketing, Marketing for Accountants, Workflow Excellence.

Many accounting firms rely on referrals to get new clients and are skittish about paying for advertising. Too many throw money at sites like Google and Facebook, seeing very little in return because the tools are improperly used. Our guest this week on Grow Your Firm is Tyler Clark. He’s the founder of ADcountants, which… Read more »

Posted by & filed under Growing Your Firm Podcast, Growth, Workflow Excellence.

Have you ever seen job boards like UpWork and Freelancer.com and wished you could attract talent that way for your accounting firm? Our guest for this week’s Growing Your Firm podcast decided to make his own talent attracting machine. Jeff Maddux created AccountantList, a job board site that connects people in the accounting world with… Read more »

Posted by & filed under Accountant, Bookkeeper, Growing Your Firm Podcast, Growth, Team Management, Workflow Excellence.

If you’re a new firm owner, you might start by handing everything from prospecting to customer service to the actual accounting. As a firm grows, these roles have to be given to other people if you want to focus on future products and growth. Hiring another accountant is easy, but what about hiring a business… Read more »

Posted by & filed under Growing Your Firm Podcast, Growth.

If you’ve been following along with the stories of firms in this podcast, you’ll know that there are distinct stages that each one goes through. That first hire. That point when they decide to redo their workflows. Deciding when to scale up. That sort of thing. John Seiffer has been helping businesses grow for decades…. Read more »

Posted by & filed under Accountant, Growing Your Firm Podcast, Growth, Marketing for Accountants, Workflow Excellence.

Fix Your Declining Accounting Referral Rate Interview with Lee Frederiksen of Hinge Marketing Did you know that accounting has one of the lowest marketing spends than any other industry? And did you know that might be what’s holding your firm back? In this week’s Grow Your Firm podcast, we’re talking with Lee Frederiksen of Hinge… Read more »