Finding a good email newsletter software as an Accountant, CPA Firm, or Bookkeeper can be challenging. Which is why we put together a set of reviews on some of the leading applications in the marketplace. Enjoy!

Mailchimp

What it Does:

Mailchimp makes email management and list management a breeze

Main Features:

  • Subscriber profiles
  • Automation and personalization
  • Advanced analytics
  • Flexible design options for teams of all sizes
  • Send anytime, anywhere

Free Trial: (Yes/No)

No. They offer a free plan for 2,000 and below subscribers

Pricing

Plans start at $10 per month. Pay as you go option lowest pricing is $9

Cloud based?

Yes

Website:

http://mailchimp.com/

________________________________________

Vertical Response

What it Does:

Vertical Response allows businesses to easily and conveniently do their marketing activities – whether email, social media, mobile, etc. – from one place.

Main Features:

  • Design
    • professionally designed, free templates
    • beautiful email in minutes
    • sign up forms
  • Autoresponders to save you time
  • 100% Mobile & Social Friendly
  • Delivery, engagement and next steps
  • Integrations

Free Trial: (Yes/No)

No. They offer a free plan for 1,000 contacts and below.

Pricing

Lowest monthly plan at $17.60 per  month (Introductory price). Pay as you go is offered with lowest pricing at $7.50

Cloud based?

No

Website:

http://www.verticalresponse.com/

__________________________________

Aweber

What it Does:

Aweber makes email marketing simpler and faster

Main Features:

  • Autoresponder Follow Up
    • Send a sequence of automatically delivered emails.
  • Email Deliverability Rate
    • Get more messages delivered to your subscribers
  • Sign Up Forms with Style
    • Build your list quickly with great looking mobile-responsive sign up forms.
  • Email Newsletters
    • Simple enough for newbies with advanced options for experts.
  • RSS to Email
    • Automatically create emails from your newest blog posts.
  • Drag-and-Drop Editor
    • Create and send professional email marketing newsletters.
  • HTML Email Templates
    • Over 700 mobile-responsive templates make it easy to create stunning emails.
  • App Showcase
    • Integrates with other online tools to help build your list.
  • Manage Subscribers
    • Collect, track and manage your subscriber list.
  • Subscriber Segmenting
    • Target subscribers based on their actions with a single click.
  • Email Marketing Tracking
    • Gain a holistic view of your email campaign.
  • Email Marketing API
    • Integrate third party applications with AWeber.

Free Trial: (Yes/No)

No. But for $1 for the  first month they offer a 30-day money back guarantee

Pricing

Plans start at $19 ( 1st month is just $1)

Cloud based?

Yes

Website:

http://www.aweber.com/index-awb.htm

_______________________________________

Campaign Monitor

What it Does:

Creating, sending and optimizing email marketing campaigns is a breeze with Campaign Monitor

Main Features:

  • Design Beautiful Emails
    • Through email builder Canvas (range of designs to choose from) or using your own designs (Importing takes a single click)
    • Personalize email campaigns easily
    • Template Language makes it easy for anyone with HTML experience to  turn any web page into a flexible, re-usable email template
    • Mobile-Ready Templates
    • Easy updating any email code live in the browser
  • Send Campaigns
    • RSS to Email
    • A/B Testing
    • Social Sharing
    • Autoresponders
    • Segmentation and Personalization Tools
  • Track results
    • Insightful Analytics
      • Opens and Clicks
      • Social Sharing
      • Bounces
      • Google Analytics
    • Social Reporting
    • Monitor for iPhone
    • Subscriber Snapshot
  • Grow Audience
    • Simple tools to grow audience (Subscribe button, subscribe forms, enlist for iPad)
    • List management made easy
      • Subscriber notifications
      • Drag and drop importing
      • Subscriber snapshot
      • Segments
      • Facebook subscribe
    • Flexibility built in
      • Preference centers
      • Custom fields
      • Auto-list management
  • Be Social
      • Social Sharing
      • Social Reporting
      • Facebook Subscribe
      • Real-time Conversations
  • Integrate
    • 100+ Integrations
    • Powerful API

Free Trial: (Yes/No)

No but setting up an account and creating a campaign is free. You will need to pay if you’re sending to more than 5 subscribers.

Pricing

Monthly plans start at $9. Offers Pay per campaign at $5 per campaign + 1 cent per recipient

Cloud based?

Yes

Website:

https://www.campaignmonitor.com/

_______________________________________

Zoho

What it Does:

Zoho lets you create, send & track email and social campaigns easily

Main Features:

  • Effortless Email Marketing
  • Professional Email Newsletters
  • Campaign Tracking & Reporting
  • Integration with Zoho CRM
  • Promote on Social Media

Free Trial: (Yes/No)

No. But they offer a free plan (2000 subscribers and less)

Pricing

Plans start at $5 per month. Pay as you use starts at $6

Cloud based?

Yes

Website:

https://www.zoho.com/campaigns/

___________________________________

Constant Contact

What it Does:

Constant Contact provides easy, affordable, and proven to get results email marketing solutions.

Main Features:

  • List-building tools
  • Contact management
  • Mobile-friendly templates
  • Image and file storage
  • Social media tools
  • Free, award-winning support

Free Trial: (Yes/No)

Yes, 60-day free trial

Pricing

Plans start at $15 per month

Cloud based?

Yes

Website:

http://www.constantcontact.com/email-marketing2/overview

_________________________________________

Active Campaign

What it Does:

Active Campaign provides an all-in-one marketing platform

Main Features:

  • Email Marketing
    • Send newsletters, design beautiful email campaigns, and keep in touch with your contacts and customers.
  • Marketing Automation
    • Automate your marketing channels using personal and behavioral data about your contacts.
  • Sales & CRM
    • Get more leads and close deals faster with our refreshing new take on customer relations

Free Trial: (Yes/No)

Yes, 14-day free trial

Pricing

Plans start at $9 per month

Cloud based?

No

Website:

http://www.activecampaign.com/

 

Click here to return the the software guide and reviews for accountants