Kim Hornsby, Founder of Singletrack Bookkeeping, works entirely remotely. Yet, she’s cracked the code on creating a world-class team all without recruiting or needing an office. Singletrack serves mostly small businesses and found a niche with cloud-based accounting even getting clients interested in their own financials (a common problem for most firms…) In this episode of Growing Your Firm Podcast, David Cristello and Kim Hornsby delve into: - The one trick to get your clients suddenly interested in their books again
- A secret to hiring and creating a world-class team remotely
- The best communication tool you can use in your accounting firm
ADDITIONAL LINKS: - Singletrack Bookkeeping - Kim’s firm
- Linkedin - Kim Hornsby’s Linkedin page
- Slack app
- Grow from 2-10 employees in a year [interview]
- 3 crucial steps to building an effective accounting team [interview]
- How to massively profit from your expertise --- Seth David
- Interview with Stacy Kildal of StacyK Academy
- FACEBOOK GROUP: Business Workflow & Management & AppasaurusRex
- FACEBOOK GROUP: Between Wall and Main Strategy Forum
- StacyK Academy
The secret to creating a world-class team? Hiring those who align with your core values.
Sounds simple. Truth is, firms don’t do this despite saying they do. Normally, they hire on “skills” alone or background. Kim hires only those who are passionate about seeing “growth” in the firm. When a new candidate comes in to interview, Kim gets feedback from all team members to make sure everyone agrees the candidate meshes well with the core values of the firm. Clients invested in their numbers and who feel they are part of the team adds further to making a tight, remote team. Great clients keep employees happy. Clients savor a trusted relationship with a firm absolutely dedicated to growing their business. Kim weeds out employee candidates who don’t get the same joy as she does watching small business owners realize their dreams. To keep a cohesive united, it boils down to communication. Singletrack has this down pat. The best communication tool you can use in your accounting firm: Slack is the lifesaver of the firm. Slack acts essentially as “instant messenger for businesses.” It gets instant responses from team members and removes the clutter of email.“It makes us feel like everyone is in the room...it’s all so seamless.” - Kim HornsbyTo prove it’s simplicity, Kim’s only CPA in the firm travels the country in an RV and works entirely from Slack and no one can tell the difference. The CPA gets to live his dream and get the job done. Problems with remote teams stem from not physically being in the room with each other. Slack solves all that as everyone interacts all day without the hassle of email. All of this didn’t come easy for Kim. She constantly stays abreast of the industry and utilizes many resources to do so. Check the ADDITIONAL LINKS section for all the various forums and courses she uses (one from a past guest) that has helped her grow. What about you? Do you have a remote team and looking to grow? Share in the comments how you create an excellent team without living and working in the same office. Related Articles:
