[images style="1" image="http%3A%2F%2Fjetpackworkflow.com%2Fwp-content%2Fuploads%2F2016%2F02%2FThe-Anatomy-of-a-Successful-Accounting-Firm-Website.png" width="1200" align="center" top_margin="0" full_width="Y"] Creating an accounting firm website these days is really easy, especially with all of the website tools on the market today. But what’s hard is creating a successful accounting firm website that actually grabs your reader's attention and transforms them into hot potential leads that will increase your bottom line. Why? Because you have to take into account who is reading your page, what they are thinking, and how to create messaging that will speak directly to the questions rolling around in their head. Also, you have to consider where to place certain information about your business, the messaging you want to get across to your reader, and the professional design you want to portray to your potential customers. So, instead of telling you how to create a great website, I decided to dissect a particular accounting firm that has created a successful accounting firm website: Summitt CPA Group. Let’s do this. [feature_box style="8" only_advanced="There%20are%20no%20title%20options%20for%20the%20choosen%20style" alignment="center"] Building your own prospect list? Click here to learn more about how to find 15+ prospects per day in 30 minutes or less. [/feature_box] 1. Clean, Clear Cut And Easy-To-Understand Homepage The first thing I notice when I head to SummitCPA.net is their beautifully outlined homepage. Within the first few seconds, you have a crystal clear idea of what this CPA firm does and of what two niches they focus on: 401K audits and Outsourced CFO services. [images style="3" image="http%3A%2F%2Fjetpackworkflow.com%2Fwp-content%2Fuploads%2F2016%2F02%2FScreen-Shot-2016-02-07-at-8.19.16-PM.png" width="1176" align="center" top_margin="0" full_width="Y"] In addition to the services offered, the company has two buttons underneath each service that allows the reader to make a choice:
- Do I want to learn more about the service or;
- Do I want to dive into the pricing right away?