• How to Get Over Social Media Gitters By Scripting Your Videos
  • What to Include in Your LinkedIn Posts
  • Why TikTok Might Be a Good Platform for Your Business

Helpful Resources

Meet Stephen G. Pope

Stephen G. Pope is the founder and CEO of SGP Labs, which helps CPA and accounting firms get clients that best match them through strategic video marketing. Stephen will work with firm owners to think through a marketing strategy and help them implement it, all while making it efficient and effective.

In today’s Growing Your Firm Podcast, Stephen will explain why video content marketing is important and how to make it effective. 

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Stephen frequently runs into firm owners who are interested in getting the most out of social media but turn away because they either: a.) become overwhelmed from a lack of strategy or b.) aren’t good on camera. To combat their roadblocks, Stephen works to help them reframe and understand their purpose by figuring out who they are trying to help and find the most effective ways to articulate their information. 

This tactic helps firm owners share their standards and present their knowledge in a way that is easy to understand and helpful for their audience.

Stephen suggests creating a script before recording a video because it helps focus your energy and thoughts.

When you write a script, you are able to ask yourself how you can make the viewer glad they watched the video, and go from there. 

Book recommendation from Stephen: Building a Story Brand by Donald Miller is a great resource explaining some of the best tactics for sharing quality content.

Here are a few aspects each script or social media post should include to be effective:

  • Get to the point
  • Relate to the listener
  • Establish the desire to watch
  • Establish credibility
  • Deliver the information
  • Provide a call to action

Stephen says sticking to this structure will give you the confidence you need to get on video and convey your thoughts more easily.

What to Include in Your LinkedIn Posts

The goal with social media, especially LinkedIn, is to get real traction on your posts. To do that you must create strong content for your platform. You should structure your posts in a way that is easy to digest, captures attention, and is simple to understand. 

If you currently lack a social media presence, Stephen says LinkedIn is the perfect place to start. It’s easy to use and lets you connect with like-minded people who are interested in your business/topics. It will give you the experience you need before you start building on with a podcast, youtube channel, and eventually written content. LinkedIn is also for interacting with your audience. It’s easy to do and shows you are interested. 

As far as what to include in your content, Stephen says to talk about things people are interested in, diversify content, and tell them how you got your business to where it is today. Each of these builds credibility and shows you are really trying to connect with your audience.

Oftentimes, people will look to other firms or businesses to see what is working for them on social media, while this can be good for ideas, Stephen recommends forging your own path. He says by creating unique, different content that you enjoy, you will stand out from the crowd, which is the primary goal in the end. 

Why TikTok Might Be a Good Platform for Your Business

TikTok has taken the world by storm and while many people believe it is primarily an app for kids, the age range of users is growing and it’s becoming a valuable tool to receive information. 

Its’ simple design allows users to easily create and view videos. It truly is a great tool for delivering quick content. You can watch other videos and keep up with the recent trends to help your videos stand out and reach as many viewers as possible. 

Once you’ve created a video and shared it to TikTok, you can repurpose that video by posting it to your other platforms, which keeps your content fresh and provides your audience with info in an easy-to-digest format. 

As a final tip, Stephen suggests taking time to learn each platform. Because they all have different contexts, you may need to tailor your topics or delivery to get the most out of your content. 

To learn more from Stephen about the top tricks to sharing valuable video content to social media, listen to the full podcast above! If you love what you hear, share it with another firm owner!

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