Posted by & filed under Marketing, Marketing for Accountants.

Metric Driven Marketing Process

Often when it comes to marketing, many succumb to “hoping” to build their brand through widely distributed, “feel good” and “clever” campaigns. More often than not, this results in spending a lot of money, without ever knowing if a single dollar was worth spending. It’s a horrible standard to run marketing by, but unfortunately, many… Read more »

Posted by & filed under Marketing, Marketing for Accountants.

Google Places Search Result

Don’t you wish there was a magic marketing bullet that would catapult you to the top of search results? No… I’m not pitching some mysterious search engine services. But there is a simple, 5-minute update you can make to your firm or practice to help accelerate your local search rankings. Now some of the suggestions… Read more »

Posted by & filed under Accountant, Bookkeeper, Growing Your Firm Podcast, Growth, Marketing, Team Management.

Mark Wickersham, best-selling author and Founder of Pricing Secrets, spends his time helping CPAs and accounting professionals like yourself make sure you are charging enough for your accounting services. 90% of accounting professionals do not, Mark believes. That’s going to change today. In this episode of Growing Your Firm Podcast, David Cristello and Mark Wickersham… Read more »

Posted by & filed under Marketing for Accountants.

47 Lead Generation Tips for Accountants

Looking for Lead Generation Tips for Accountants? Then this post is for you. Often times, lead generation can seem like a never-ending search in finding a channel that “just works”. While it may never be that simple, the list below can get you started in launching your first campaigns for generating accounting leads. Whether you’re… Read more »

Posted by & filed under Marketing for Accountants.

Feature Pain Benefit Grid

In this lesson, we’re going to cover the next critical step of your marketing… Your Message Commonly referred to as your Unique Selling Proposition, this answers the question in your prospects mind of “Why should I do business with you, over any and all alternatives?”  Think about how busy the marketplace is. We’re used to seeing… Read more »

Posted by & filed under Marketing for Accountants.

Marketing Results Triangle

Welcome to Lesson One: Setting Your Marketing Foundation In this post, we’re going to cover: The three “M’s” of marketing How and when to set your Foundation Examples of how to niche down your three “M’s” So by now, you might be asking “What’s the three M’s”… Is it MBA jargon, corporate branding principles, or… Read more »

Posted by & filed under Marketing for Accountants.

Performance level

Welcome to the free course called “Marketing Fast Track: Marketing for Accountants” Over the course of the next few weeks, we’re going to cover the foundations of highly effective marketing. And instead of giving you a bunch of tactics (i.e: You need social media, you need Adwords, you need {insert new shiny object here}), we’re… Read more »