Revolutionize-Your-Firm-THIS-WEEK-With-These-3-Leadership-Qualities
Revolutionize-Your-Firm-THIS-WEEK-With-These-3-Leadership-Qualities

3 Characteristics of a Good Leader

You’re already succeeding at leading your firm. Your clients need and love you, and whether you’re the only employee, or you have a small army of experts (or somewhere in between), you’re showing up every day for your team. Now it’s time to take your business to the next level and increase the time you can spend on serving more clients and offering more services to each of them.

Enter: Leadership skills. Working on your personal and professional development serves you, your team, and your clients when you zoom in on the skills you want to strengthen. We considered the qualities that make a leader great, and wanted to share the top three that we saw in the best.

But, as excellent leaders do, we wanted to leave you with more than ideas; we want to help you to work on flexing these muscles this week so you can see immediate results! Take a look at the top three leadership characteristics and our recommendation for exercises you can do this week to improve each.

1. Courage

Leaders experience fear, hesitation, and uncertainty just like anyone else. What sets them apart from the average crowd is their ability to take a risk despite the fear. This doesn’t mean you’re reckless or harming yourself or others just to fight your fears. Quite the opposite is true. Great leaders are courageous because they know it will not only benefit themselves, but also those they love, serve, and manage.

How to be More Courageous This Week

Set a clear intention or goal for your business. You can even get fancy and make it a SMART goal so you can track your progress. This may seem like elementary advice, but here’s how it connects to courage: A major reason why so many businesses don’t succeed is because they aren’t good goal-setters. Once that SMART goal is set, it’s up to you to have the courage to move forward with action to achieve it. You will encounter blocks in your progress, and you might have to spend more resources of time and/or money than you anticipated. These are the moments when your strong self-belief and courage will power you through obstacles to achieve your goal.

So start with a goal, and write it down. Take it one step further in both courage and outside of another comfort zone by announcing this goal. If you’re a one-person army, you might tell a friend or to a networking community. If you manage a staff, telling them the goal will not only make them feel more empowered and invested in your success, but can hype them up to do what they do best to get the whole team to that goal! Be ambitious, and celebrate all of the lessons you learn and all of the progress you make along the way.

2. Creativity

The best leaders are the best problem-solvers. The best life-changing visionaries and innovators are exceptionally creative problem-solvers. Firm owners who make space to flex their creativity muscles not only get results others haven’t, but they get to enjoy the process of resolving issues.

If you’re thinking, “but I’m not creative,” remember that you created a business. Again, for the people in the back: You created your business. This means you’re creative! You may or may not also have traditionally creative talents like the “artists” we imagine. But you most definitely have creativity in your business’s DNA if you’ve made any amount of revenue from the products and services you sell.

How to be More Creative This Week

Now that we’ve established that you are, in fact, creative, let’s talk about ways to flex your creative muscles more intentionally. A good rule of thumb is to try out the goal of “creating more than you consume.”

At Jetpack Workflow, we love to consume a ton of content. We’re constantly sharing articles, videos, Tweets, courses, and books that inspire us. But if all we did was consume and share and discuss these resources, we’d be disappointed. We’d be stuck in contemplation and then sprint around to get things done. Instead, it helps to limit how much time you spend consuming and contemplating other people’s content (yes, even this blog!), and more time making a plan for how to implement the content into your life.

All of those inspirational books on your bookshelf? They only serve as entertainment unless you act on the advice that they offer. When you choose to create something — a new product or service, a new team, or as simple as a checklist for the week — then you’re making the best of those resources.

3. Empowerment

Excellent leaders empower themselves, their teams, and their clients. Some of the ingredients that go into the Empowerment Soup include passion, charisma, inspiration, determination, and social influence. When your goal is to make your clients the heroes of your business’s story, then you’re already doing the work of empowerment that our world needs and that your clients will gladly accept. If you have a team of people that help you to serve your clients, it’s also your responsibility to empower these employees to do what your clients need and what your business promises.

How to be More Empowering This Week

One skill many leaders can improve that moves the needle on their overall success is delegation. If you feel uneasy about delegating work to others, whether they’re your employees or vendors, take a minute to reflect on possible reasons why this is difficult.

Are you afraid that the work won’t be done to your expectations? Have you had negative experiences in the past with bosses putting too much work on your plate with too little context or support? Or was another previous employer obsessed with micromanaging you? These are all normal experiences and reasons for delegation to be difficult.

What if you reframe “delegation” as empowerment? Because done correctly, they are synonymous. When you frame the context of a project well, allow your employees to ask questions as they come up, and provide the resources they need to complete the project successfully, here are the possible results:

  • Your employees are set up for success and feel like they have authority over the project.
  • The project is completed well and with someone else’s perspective, and diversity in thought and experience is a huge win for any project, let alone a team.
  • Your plate will gradually be freed up as you trust your employees with more work.
  • Your clients can ask for and receive more because you’ve just increased your team’s capacity.

Looking for more ways to be a great leader this week? We have a solution ready for you to make goal-setting, problem-solving, and delegation easy. Try Jetpack Workflow for free for 14 days to keep flexing your leadership muscles!

See Jetpack Worflow In Action

Get under the hood of Jetpack Workflow’s accounting workflow and project management platform. See some of the top features and how it helps your firm standardize, automate, and track client work more efficiently.

How do you find the authority on something? You find the author of the book on the topic. Why can’t that person be you? Our guest this week believes that every professional has a book inside of them that they can leverage into growing more leads, sales, and referrals for their firm.

Chandler Bolt is the CEO of Self Publishing School. He’s the author of six bestselling books, including his most recent book, Published. For the last two years, his company has been one of the fastest-growing private companies in the U.S. We’re excited to have him on the show to teach us how we can write our own books.

Podcast

Summary

  • Why write a book?
  • The Two Fears
  • The Process for Your First Draft
  • Getting Attention With Your Book
  • Paying for It

Resources

Self Publishing School

The 7-Figure Principles podcast

Self-Publishing School podcast

Chandler’s TED talk

Chandler’s book, Published

How do you crank out your book?

Why write a book? A book is a tool that amplifies your expertise to your audience and differentiates yourself from your competition. Chances are, if you’ve achieved some success, you will repeat some systems for clients and employees over and over again. You might have a favorite procedure or method in your business that you think gives you an edge. It’s these areas where your book is waiting.

Once you have a book, it will help with your sales and with onboarding new clients. If they’ve read your book, they’ll know your approach to business. An example of this Chandler cites is Greg Crabtree’s book, Simple Numbers. He read this book and learned Greg’s method of bookkeeping and financial decision making. He liked it so much that he hired Greg’s accounting firm to implement it.

Getting Your First Draft

Most new authors have two common fears:

  1. They don’t know how to write a book.
  2. They don’t know how to market their book.

First, as we mentioned before, you’ve probably already written your book through the conversations you’ve had with other people. What do you repeat on sales calls, onboarding calls, and meetings with the team? How do you explain the way you do things at your firm? That’s the topic. Writing a book is the process of crystallizing that message into book form.

Chandler presented a TED talk (linked up in the resources section) that talks about the three-step process he uses to create a book:

  1. The first step is to create a mind map of whatever you want to write about that details your processes. This is best done on a sheet of paper rather than fancy software. Think brainstorming.
  2. The second step is to create an outline from that mind map. The mind map will group your ideas together on its own. Shoot for about five groups of ideas. That will form the sections of your book. Order them logically, and then make about three chapters per section.
  3. The last step is to write or dictate the book. Spend 10 minutes mind-mapping on a chapter, make an outline, and then write or use a voice recorder to make the chapter. You can use software like Temi to transcribe your spoken word.

The goal here is not to get a finished book. It’s getting a draft. Once you have a draft, it’s much easier to get feedback, make edits, and ultimately finish the project. The hardest part of the project is done.

Marketing What You Have

There are two paths for making money from a book. The first is through royalties, but that’s not what most readers of this blog will shoot for. The second is to use the book to create more leads, sales, and referrals.

People can hear about you because of your book, like with the Crabtree example, or Russell Brunson. Your book can also create more sales from your existing clients. For instance, you can give away a free copy to your clients if they attend a webinar. The book is an enticement to get them to walk down your sales funnel.

In fact, Chandler uses some of his books like business cards. He’ll give away hundreds of copies. This might seem expensive, but he sees his book publishing costs as part of his marketing budget. He redirects money to printing more copies as needed from that bucket. The advantage of giving a book is that people are less likely to throw it away.

Referrals are also easy with a book. You can give someone extra copies and ask them to hand it off to someone who could use the information, which will get you a new lead. Chandler also has a special page on his site that lets his clients refer people to him. If someone responds, they get a free book, and the referrer gets a discount. On that referral page, he also puts in a webinar that summarizes the book, and then a CTA to schedule a call and get a discount.

It may cost roughly $10 per book for printing and shipping costs, but consider it like planting seeds of future revenue. If $10 can get you a huge Lifetime Value (“LTV”) off a new lead, you can make up that budget. Plus, any lead that reads the book and contacts you will be hot. Selling them on your value should be easy.

Pro Tip: If you get in the habit of handing out your book, it makes a great conversation starter with people at conferences and events. “Did you get your book yet? What did you think of it? Would you like to set up a consultation using that method?”

There’s more that we talk about in the podcast, so listen to it to get all of the goods. We want to thank Chandler for his time and insights, and we’re excited to hear about how many of you are ready to dive into writing your book!

See Jetpack Worflow In Action

Get under the hood of Jetpack Workflow’s accounting workflow and project management platform. See some of the top features and how it helps your firm standardize, automate, and track client work more efficiently.

And just like that, Summer is over. It went fast, didn’t it?

Even though your vacation time looks different this year, the time away will hopefully afford you and your team a much-needed time to relax and reconnect with family. 

Unfortunately, missing a business day can have cascading impacts on workflows, resource management, and communication overload from your inbox that only reaches zero for moments at a time. On one hand you have too much communication with the outside world, but on the other hand you don’t have all of the pieces you need to get your work done and grow your firm.

Wouldn’t it be great if your inbox was filled only with actionable and useful information? 

As most of us have been working remotely for nearly six months now, the reliance on technology is real and not going away anytime soon.

Why Good Communication at Work is Important

In today’s workplace, it isn’t enough to have good presentation skills or perform well in a staff meeting. The action of doing work involves many technologies, platforms, and programs. And when working in a collaborative work environment, there are many teams and personalities to consider.

Communication is defined by the exchanging of information. This information can be assigning work to someone, updating a client on the status of their tax filings, or asking your team members about their workload. And there are a number of ways you can communicate, both in format and medium.

What Are the Different Types of Communication?

There are five types of communication. Understanding these types within the workplace can be a critical first step in ensuring effective communication permeates your firm and energizes your team to do their best work.

1. Verbal communication can include face-to-face conversations or virtual meetings or events on Zoom, Skype, Microsoft Teams, or Google Meet. Communication shouldn’t be confused with formal communication. Remember to consider how you communicate with team members in the breakroom, by the copier, or running for the elevator. 

Factors to consider: Tone of voice, volume, and speed.

2. Non-verbal communication refers to the non-verbal cues we send or receive through body language or facial expressions. Crossing your arms or looking down at your phone or laptop during a meeting implies that you aren’t open to collaborating or think the subject matter isn’t relevant or important.

Factors to consider: Facial expressions, eye contact, position of hands and arms, body mirroring, and posture.

3. Listening includes audio communication via phone call, podcast, webinar, or audio-only recordings. Things to consider for this form of communication are similar to verbal communication with an emphasis on the receiver instead of the bearer of the information. Active listening is a crucial part of effective communication skills.

Factors to consider: Free of distractions, focused attention, repeating for understanding, and asking or answering questions.

4. Visual communication includes anything that a person must look at to absorb and retain information, such as social media posts, memes, GIFs, graphs, charts, or branding for internal promotions or memos.

Factors to consider: Format or medium, use of color or other graphical elements, technical considerations, and timing.

5. Written communication is a big part of communication in the workplace today. This type includes anything an employee would read, including email, instant messages, website pages, slide presentations, reports or memos, newsletter, job descriptions, performance reviews, or an internal intranet or hub.

Factors to consider: Format or medium, organization of content, technical (if digital), timing of message, and context in which the message or communication is launched.

Here’s a quick cheat sheet you can share with your team or other managers in your firm:

The 7 C’s of Communication

1. Concise

 Keep it simple. Any communication that takes longer than five minutes deserves a meeting or one-on-one call or interaction. That interaction should also be concise, but that doesn’t mean you can skimp on the content of your message.

2. Complete

Make sure you answer all questions asked in response to a communication. If you don’t have the answer, at least acknowledge it. If you’re asking questions or kicking off a new project or working with a new client, be sure to ask for everything you need in the first outreach. 

3. Coherent

Endless streams of “Refer to the string below,” and multiple team members answering in different colors to questions or action items is what nightmares are made of. There are easier ways to manage work streams and projects, as well as better ways to effectively collaborate as a team. 

4. Clear

Clarity is important when detailing key milestones or deadlines on a project or client deliverable. If you need help from someone, spell it out so they know to take action.

5. Courteous

Always be professional and considerate of others in the workplace. Tensions can run high, especially during tax season. However, it’s important to keep your cool and maintain a standard level of professionalism.

6. Concrete

Make sure to have something tangible to share in your communication, such as a goal or intended outcome. For example: If you’re required to provide weekly status reports — and there’s no update for that week — make sure to send that to the team or client. Otherwise, it appears as if you’ve dropped the ball on your responsibilities.

7. Correct

Double check your project management tool, previous emails or meeting notes, and any other related documents before stating something as fact or correcting someone. Taking the extra time shows you care about your work and reputation.

Click to download a free infographic to remember the 7 C’s of communication.

Setting Up Your Team for Success with Digital Communication Best Practices

We’re giving digital communications its own section, because the nuances run deep when it comes to effectively communicating across multiple platforms and with multiple team members. You can feel the tension in emails that end with “Please advise,” and you know your team can too. 

From endless email strings and back-to-back Zoom calls, you and your team may wonder if technology actually helps to make working easier. And with increasingly more ways to contact a team member, a poorly-timed chat message can cause even the shyest employee to bristle under the pressure of an ill-managed work environment.

Smoothing out the ruffles between teammates is a talent in which great managers excel, so let’s take a look at a few best practices to get you there:

Email

Email leaves a lot to be desired in the modern workplace. Inbox zero is a goal of yours, just like you hope to one day take a lunch away from your laptop and not return to an avalanche of missed messages.

Email strings can get out of hand, especially on complex projects or workstreams. Some team members are on some emails and not on others, so key stakeholders may be missing crucial information before proceeding to their own tasks. Tasks that people thought others were taking care of are not being completed on-time or at all.  Deadlines are missed, and it seems that more client work means a lower-quality product to older business. Effective email messages are a must-have for the modern workforce, but as more technologies are available it can be a lost art form on some. 

Here are a few tips for great email communications:

General Email Etiquette

  • If you say you’re attaching a file, include the attachment. (Bless you, Gmail for your push reminders!)
  • Only include people in emails or responses that need to know about that message.
  • Be specific with your subject line. For example, using the client name and their associated project number in your project management system is better than something vague or ambiguous like “Joe’s report” or “Mary’s taxes.”

Sending an Email

  • Ask all of your questions in the first message.
  • Include a clear deadline for an answer or next steps.
  • Assign team members to certain deliverables and deadlines accordingly.
  • If there are more than 1-3 short paragraphs, take the conversation out of email and into a one-on-one call or larger group context.

Receiving an Email

  • Answer all questions you can in one message.
  • Ask any and all questions you may have to complete your steps or understand the communication.

Inbox Management

  • Save sent and received emails in folders based on client or internal work team.
  • Flag emails to give yourself deadlines for same-day, next-day, and end of week responses or follow-ups.

Instant Messaging (Microsoft Teams, Slack, Google Hangouts, etc.)

If your team uses instant messaging (IMs) to send quick messages to each other, you know there’s a fine line between prioritizing truly urgent notes to be more efficient with IMs and being distracted by constant pop-ups from your chat program of choice. There are many conferencing and email platforms that now offer IM services, and there are opportunities for integration as more companies rely on these tools to operate while working remotely. 

Each tool has features that can help make urgent questions and truly quick notes more helpful than distracting:

  • Microsoft Teams rolled out 14 new features last month as part of its Microsoft Teams Together enhancement. Together allows users to hold video conference calls in a separate screen as chats, so participants can easily toggle between the call, urgent IMs, and share screens and documents within the call window. Also, Teams provides a space for creating actual teams, channels, and folders for different projects or workgroups to manage their documents and work collaboratively.
  • Slack is a tool that our team uses in Pittsburgh, because it utilizes hashtags to create channels for different projects and workgroups.

We also love the thread feature to allow team members to chat amongst themselves within the context of the channel.

  • Google Hangouts recently changed its name to Google Meet. Similar to its competitor Microsoft Teams, Google Meet allows for chat and screen sharing within video conferencing rooms. You can also easily add notes to or from email strings if you use GSuite for Business as your email platform.

Video Conferencing

With a majority of US knowledge employees working remotely throughout the coronavirus pandemic, the reliance on conference calls — and more recently, video conference calls — has never been greater. 

  • Encourage video usage for important team calls.
  • Help your team avoid video call fatigue by integrating audio-only calls into the calendar for quick status calls. 
  • Make sure your team is aware they’ll need to be visible ahead of time to avoid distractions during the call. 
  • Find a quiet place with good lighting and Internet access for an ideal video call.
  • Be flexible enough to allow a certain number of faux pas for each team member. Remember, if we’re remote, we’re living at work (not working at home)! 

Calendar Management

The way in which you communicate an upcoming meeting you schedule sets the tone for the overall meeting productivity and outcomes.

An ideal meeting invite includes the following items:

  • Purpose of the meeting
  • Goal of the meeting
  • A concise, but detailed agenda (Pro Tip: Label owners of agenda items so they can come prepared to speak.)
  • Any relevant documents or email strings attached to the invitation
  • If you can/cannot forward the meeting invite to other team members

Workflow Systems and Tools

The average US employee accesses eight software programs to complete their job. And with each tool, there are varying levels of input a user needs to provide to effectively request an output from another teammate or client, hand-off a project to the next step in the process, or approve and finalize a project or task.

  • Provide job aides to team members for each software program that includes information about how to complete an action and how the receiver of that information will view their message.
  • Take time to train each new team member on software, ensure they have enough time with job shadowing, and allow them to make mistakes in the beginning.
  • Evaluate your firm’s tech stack regularly to ensure there are no duplicate systems or workflows that could complicate communication or cause inefficiencies across team members.

Communication in the Workplace Made Easier with a Workflow Software

As an owner of an accounting firm, you may sometimes feel like you have too much work and not enough workers. The processes are clunky, and feedback is lagged between business days and time zones. But managing your firm doesn’t have to be frustrating, and all of the management certainly doesn’t need to be done by you. Unload the administrative burden of workflow management and communications to a tool designed for efficiency, so you can focus on growing your firm.

Try Jetpack Workflow for free for 14 days so you can walk away from your desk for your lunch hour without returning to an overflowing inbox. We may not be able to get away as much as we have in years past, but by streamlining communications and workflows, you can set aside more time to do the things you love that aren’t work-related.

 

See Jetpack Worflow In Action

Get under the hood of Jetpack Workflow’s accounting workflow and project management platform. See some of the top features and how it helps your firm standardize, automate, and track client work more efficiently.

What do you do when your back is against the wall with your business? That could be the best time to take a huge chance. It paid off for our guest this week, Teresa Slack. Teresa is the CEO of Financly Bookkeeping Solutions, a Canadian bookkeeping firm with a specialty in eCommerce bookkeeping.

Unusually, they don’t do taxes for their clients. They used to, but then dropped that side of the business and zeroed in on the niche they really loved. That focus, plus some other details we discussed during the interview, got the company out of the hole they were in three years ago and into profitability.

Podcast

Summary

  • The Inflection Point
  • The Four Big Changes They Made
  • Ranking Clients
  • Dropping Taxes

Resources

The Four Things That Saved the Company

The company began six years ago with Teresa and her sister, Connie. Teresa has a sales and marketing background and skyrocketed the company to the point where they had to hire people to keep up with the load. However, the people they hired were not up to the task.

Additionally, the company had trouble understanding their value. They were earning enough to keep the lights on and the employees paid, but they had nothing left over for themselves. So they went to the first QuickBooks Thrive conference in Toronto where they met Mark Wickersham and learned about value pricing.

However, what they ended up doing was fixed pricing by mistake and that led to an immediate problem. With slow hourly workers and fixed client pricing, the business became unsustainable. They knew that Mark was onto something special, but they couldn’t make it work.

Eventually, their backs were against the wall and they had to decide whether to fold the company or fix the problems. They ended up solving this with four actions:

  1. They fired the three hires that weren’t meeting expectations.
  2. They hired Mark Wickersham and joined his Value Pricing Academy.
  3. They started using the Pure Bookkeeping System.
  4. They started using Jetpack Workflow to manage their clients, projects, and tasks.

Teresa learned that understanding your value takes time, and ideally a coach can look past your blind spots to tell you what may be right in front of you. When people get stuck in the weeds with their business, they may not be able to step back and see all that they’ve accomplished.

Reminder about value pricing: you have to know what your client truly values and appreciates before you can price that service or that service bundle. Once they went through the process, they could triple their prices. But how do you get clients to accept such an enormous increase in price?

Ranking Clients

After building their packages and learning how to communicate the value of them, the next thing they did was rank their clients on a set of metrics they wanted in their ideal client. The lowest two grades received a “Take It or Leave It” option. To make it worth the company’s time, they had to pay more for the hassle.

They analyzed the upper two ranks using Cloud Pricing 2.0, a software suite developed by Mark that calculates the value of different accounting service bundles. They looked over everything they were doing for their good clients and came up with a plan.

Next, Teresa pulled clients into review meetings where they could discuss the value of Teresa’s services and to receive feedback on what happened during the year. Then they told them about the price increase. By the time they went through their client base after deciding to jump feet-first into value pricing, they increased their revenue by 25% in just six weeks!

This may seem like an impossible ask, but Teresa and her sister had no choice. Their backs were against the wall. It was either ask for more money or close the company down. Would you rather take the chance than go back to unemployment?

Dropping Taxes

Along the way of looking at the services they wanted to offer, they realized that preparing taxes for their clients was not their niche. When they discovered the challenge and promise of eCommerce bookkeeping, they fell in love with it. With their guidance, they could really make a business flourish.

But taxes are the bread and butter of the accounting world. It was scary to consider dropping them completely. However, there were only a few accountants who specialized in their niche, while there were plenty of tax professionals out there. With the reduced competition in their niche, they had the opportunity to chart their own path and grab a new share of the market. But a change is risky and can make a firm owner feel nervous, so it took them two years to finally make the decision.

This was the first year they skipped out on tax season, which was strange in itself, but combined with COVID and the boom in eCommerce, they’ve been doing very well. Furthermore, they have a piece of their business that focuses on helping other accountants with their eCommerce clients through consulting. The company recognized that they could more than make up their tax income through this service that gave them the confidence to cut out the tax piece.

It’s not so much that taxes are something you should drop as you grow, but that you should focus on the pieces of accounting that bring you joy, are what your clients need, and bring you the money you want. Another one of our guests, Jackie Meyer, did the opposite of Teresa and cut her bookkeeping services to focus on taxes. The result was the same: she focused more on what she wanted to do and what her clients needed, and her business grew as a result.

Bringing People Back

Once all of these pieces were in place, the company was able to hire more people again. However, they decided to really buckle down on their hiring processes and only look for experienced people that fit with the company. Their mantra is “Hire slow; fire fast.”

They use a multi-level hiring process before they make a decision on a candidate:

  1. Initial interview
  2. Zoom interview
  3. Several rounds of testing their knowledge and skills

Through this careful planning, they now have a solid team of 12 people helping at the company, all using a Workflow Software to stay on the same page and follow the unique processes at Teresa’s company.

We want to thank Teresa Slack for appearing on our podcast. Take a listen to the full interview above and check out some of the resources she mentioned. They may be just the thing you need to grow your firm to the next level!

See Jetpack Worflow In Action

Get under the hood of Jetpack Workflow’s accounting workflow and project management platform. See some of the top features and how it helps your firm standardize, automate, and track client work more efficiently.

Think about when you first started your accounting firm. 

You were full of energy and ambition to do accounting your way and find your kind of clients to live the life you wanted to live. You wanted to get close to your clients and do fantastic work for them. 

And then, it happened

You started getting high-paying ideal clients left-and-right. Your working hours started consuming your nights and weekends, and you definitely didn’t have any of the free time you hoped you’d have when you decided to start your own firm. 

So, you hired additional help, invested in software and equipment, and gave yourself the gift of growth and a bit more free time back in your life. But in all of this growth, did you take time to learn what makes a good manager for your team?

Why Being a Good Manager is Important to Grow Your Firm

When it comes to our work, we all have our own strengths and weaknesses. And as a manager, you should focus your efforts on the things that you do best and delegate your weaknesses to other people or solutions to maximize your time. By taking on a workload that isn’t your strong suit, you risk becoming a bottleneck for your team and stunting your own firm’s growth.

There’s a healthy blend of soft and hard skills needed to be a great leader. Things like a sense of humor and confidence paired with the working knowledge of a bookkeeper can help a firm owner build an enviable enterprise. 

Take recurring client work, as an example. It’s easy to say that you do X forms and tasks for X, Y, and Z clients every month; however, the workflows that make those recurring tasks possible shouldn’t be on your shoulders to implement. 

Instead, you should be able to set up recurring tasks in a workflow tool to help automate that regular set of tasks for your team and track due dates in common intervals for accounting work, such as quarters or months. 

Otherwise, if you’re a day late on assignments to your team, it could impact your team’s capacity or your client’s end deliverable.

Sure, it’s difficult to let go of responsibilities and tasks at first. But it’ll help you in the long run to be a better manager and own a better firm for your team and your clients.

Qualities of a Good Manager:

  • Practice active listening
  • Make space for your team to do their best work
  • Recognize you don’t have all the answers
  • Value your team member’s opinions and time
  • Lead by example with a positive attitude and setting work-life boundaries
  • Share information, ideas, and knowledge with your team as it pertains to the company’s goals and team objectives
  • Support your team members

That’s not to say that every manager is good at all times. There are issues with all levels of leadership at companies large and small. But, most often, there are common issues employees face with their leaders everyday that you should avoid.

If You Want to Be a Good Manager, Avoid:

  • Using manual processes and workflows.
  • Keeping your team in the dark about key goals and milestones.
  • Doing things the way they were done before you hired a team of experts.

Traits of a Good Manager

At this point in your firm’s history, you’ve built the processes and workflows that create your team’s workload and priorities. Being a great manager means that you orchestrate the people, processes, and workflows to play in symphony together. The best firms have all three working toward the same goals with a great manager leading the charge.

Step 1: Hire great people.

Maybe this one goes without saying, but you really need to have good people in place to do truly spectacular work for your clients. And more than that, you’ll be working with your team closely to achieve your goals. 

Step 2: Manage processes.

This isn’t the same thing as doing the work. If a process seems cumbersome, unwieldy, or time consuming for your team or clients, it’s on you to fix that before it impacts your bottom line. This means investing in software, understanding what your team is up against on a daily basis, and staying close enough to the client work to notice when things start to break down due to increased workload, understaffing, or unrealistic deadlines. 

Step 3: Automate workflows.

If you feel like you’re spending too much time on administrative tasks, you’re not alone. Nearly one-third of small business owners spend too much time on administrative tasks, also citing this work is below their desired pay grade. When you get sucked into the client and administrative tasks of running an accounting firm, you take time away from yourself to grow your business. Automating and delegating tasks to your team through tools and software can help you get there.

At Jetpack Workflow, we’ve compiled hundreds of articles, resources, and job aides to help you with implementing a new software to help you run your firm.

Bonus Step: Bookmark These Management Resources for Accountants

Maybe you already have Jetpack Workflow for your team, but they’re not using it effectively or at all. (We also have a resource for that, too.)

Managing Your Firm Made Easier with Workflow Software

Sometimes managing your firm means taking on the unglamourous task of effectively managing your team’s workflows and employee capacity. But it doesn’t have to be difficult or time-consuming, and it certainly doesn’t all need to be done by you. Let the right tool do the heavy lifting of team management for you, so you can go back to growing your firm.

Try Jetpack Workflow for free for 14 days so you can prioritize the moments in life you enjoy more than work. We may not be able to explore and travel as much as a few months ago, but by prioritizing work tasks effectively, you can leave more time to do the things you want that aren’t work-related.

 

See Jetpack Worflow In Action

Get under the hood of Jetpack Workflow’s accounting workflow and project management platform. See some of the top features and how it helps your firm standardize, automate, and track client work more efficiently.

Having someone like Whit Groves to ensure that all tools and technology are functioning properly is priceless. Whit, a technology specialist at DWG CPA, makes sure that you’re getting an ROI on the technology you currently use. He also helps firm owners figure what’s going on in their businesses so they can formalize their processes.

In this episode of the Growing Your Firm podcast, Whit offers us insight into how he identifies problems in a firm’s workflow and how to correct it using process reviews.

Podcast

Summary

  • Process Review
  • Eisenhower Box
  • Cleaning Out the Kitchen Sink
  • Tackling the Backlog

Resources

Routine Tasks

Exactly what does Whit Groves the Technology Specialist do? Every week, people ask him how to perform certain tasks. As the administrator for several tools, he syncs customers from Jetpack Workflow to QuickBooks Online. He also conducts process reviews for his company.

A process review is an analysis of how a task is done. It sounds simple; however, there are some challenges to conducting a process review. Many businesses have undocumented or informal processes. There may be certain conditions that must be met to perform a particular procedure. Sometimes new processes are discovered by making mistakes. A process review helps to concretize these processes, create formal procedures for tasks, and establish consistency in your firm’s operations.

Whit recalls how, last winter, he was trying to solve an onboarding-related issue that would create consistency between how different business tasks would be completed for new hires. He was straddling between three different solutions. Whit said:

“We had a CRM solution: we’re using Microsoft to manage our internal tasks. Then we had another third party service that we were trying to use to organize our work paper process for our business returns, but we didn’t really have a single source of truth as far as who’s doing what, and when certain tasks need to get done.”

Some of our readers may recall a similar incident that focused on how to conduct a process audit. Here is a typical order for a process audit:

  1. A process audit may begin by identifying the technologies a business is using.
  2. Next, manual processes involving hard copies and paper are identified. The paper trail is analyzed as it moves from place to place, person to person.
  3. After the paper trail is determined, a consultant may identify what type of technology or programs—if any—team members are using.

This kind of analysis alone can help firms to save up to 16 hours per week on administrative tasks!

While this kind of audit centers on the movement of paper processes and technology use first, Whit used a different technique called the Eisenhower Box to discover the problems which emerged within a process.

Eisenhower Box

The Eisenhower Box is a way of looking at the importance of certain tasks, and as a result, it addresses whether a certain issue is a priority. The Eisenhower box comprises four quadrants, using Urgency and Importance as the main factors:

  1. Urgent and Important
  2. Not Urgent but Important
  3. Urgent but Not Important
  4. Neither Urgent nor Important

Whit says that most of the time, people believe that certain issues are genuinely urgent and important. But we should aim to have tasks which are not urgent but important. This makes perfect sense: a non-urgent situation means that a firm is prepared with a plan. This leaves enough time to complete a task properly instead of scrambling. He also says that during tax season in particular, many firms find themselves with tasks and situations that are squarely in Quadrant 1.

Whit noted that in this particular situation, through the use of the Eisenhower Box, it became difficult to keep track of what was actually going on across all systems. Because some tasks weren’t being completed or revisited in a timely manner, issues with clients (like uploading a tax return) became a Quadrant 1 issue of urgency and importance.

Cleaning Out the Kitchen Sink Using an Accounting Practice Management Software

Besides being in a state of urgency with backlogged tasks, there were also issues with creating transparency for the firm owner.  This raises profitability concerns, as it’s impossible to identify how long different tasks take to complete. The owner had to look across three systems just to see what’s being done.

One of the key turning points to this situation was the owner’s suggestion of using Jetpack Workflow. And one of the major assets of the system that caught Whit’s attention were the templates. The templates helped to create consistency in processes. Whit says:

“[The owner] can just check to see what the last task is, and he can see all the notes on it. It was huge visibility for him because of the flexibility of the templates. …he told me, ‘I’m really just using it to formalize the process. If we can use Jetpack for that, then I think we should.’ …Because of the timing of when we found Jetpack and then what we wanted to do from a process review side, we used that [in our] onboarding process to review everything that we were doing at the firm.”

Jetpack Workflow recently integrated Zapier to provide our users with immediately usable templates that aid in transparency and task delegation. For example, with one of the Zap templates, a new client can be created automatically within Jetpack Workflow when you add a new client in QuickBooks Online.

Tackling the Backlog

Jetpack Workflow offered a solution to the issue of transparency, and it also helped to cut down the backlog to 50-66%. Most times, there were tasks scheduled for clients who had already left, or tasks were so overdue that it was practically pointless to keep it on the list anymore.

Tackling backlogged tasks can create a recipe for disaster if it’s not addressed in a particular sequence. Many people fall into the trap of believing that they have to standardize their processes, catch up with their current workload, and clear out the backlog all at the same time. This kind of juggling can only result in inefficiency or failure.

Instead, it is best to make sure your own house is in order first. This may mean looking at your firm’s internal processes to see where your systems break down.

We covered a lot of valuable information in the podcast that is not covered in this write-up. If you would like to reach out to Whit Groves directly, he can be reached at wgroves@dwgcpatx.com.

See Jetpack Worflow In Action

Get under the hood of Jetpack Workflow’s accounting workflow and project management platform. See some of the top features and how it helps your firm standardize, automate, and track client work more efficiently.