Summary

 

     

      • The difference between work and lives is about the quality of time we spend within them. 

      • Everyone can complete a job, task, or assignment, but few can provide relational and intimate value in their work. 

      • An accountant that cares about the work they are doing is an accountant that is in the position to enjoy their work. 

     

     

       

       

      Amy Vetter

       

      Amy is the CEO, keynote speaker, and consultant at B3 Method Institute. B3 Method Institute is an educational organization focused on providing work-life harmony. Since you’re in the learning mood, here’s a ‘math’ problem of the B3 Method: (Business + Balance = Bliss). 

       

      Amy works with accountants, and really all professionals, to find bliss, peace, joy, and balance in their everyday lives. She started B3 Method Institute from her experience as a CPA and a Yogi. (A yogi is a practitioner of Yoga). After 15 years in the accounting industry, her focus shifted to helping accountants grow their practices. She did this by means of consulting on business processes and assuring that practices were mindful of their purpose and mission. 

       

      Through efforts of building strategies and roadmaps with those she worked with, Amy’s goal was to help professionals achieve the career they desired. 

       

      Work Life Balance vs. Harmony 

       

      Our host David Cristello, founder and CEO of Jetpack Workflow, asks Amy her views on the difference between the following two phrases: 

       

         

          1. Work-Life Balance (how much time we spend)

          1. Work-Life Harmony (how well we spend our time) 

         

        Amy clarifies that her thinking of work-life balance is an idea that can become stressful when analyzing how much of it actually exists. Essentially, she views the term ‘work-life balance’ as a variable that is relevant to the quantity of time—how much time we spend between work and life. Amy’s experience as a musician made her realize that ‘work-life harmony’ was a better representation of the quality of time we have in this overall balance equation or how well we spend the time between work and life.  

         

        The reality is the term ‘balance’  is specific and measurable, whereas ‘harmony’ ebbs and flows. Amy’s idea paints a picture that it is less about black and white and more about the feeling, emotion, and energy involved. She says, “The biggest goal around this is that you become more aware of your energy and what you’re putting out in the world.”

         

        David adds an excellent point about the analysis of how we spend our time between work and life. Basically, if we see that we are falling short on our goals; this becomes an easy way to self-judge. 

         

        Amy provides an amazing point when she says it’s about observation and changing our thinking from judgment of ourselves to research.

         

        She says it perfectly, “It isn’t about the thing you’re doing. It’s about the feeling and the energy that you get from it.”

         

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        CAS

         

        Client Advisory Services (CAS) is termed as ‘a variety of accounting services provided by CPAs to clients.’

         

        More specific to Amy’s and David’s conversation, this term CAS is rather variable. Amy states she doesn’t like defining it because it can mean whatever it needs to. Whether that’s bookkeeping services, CFO services, analytics, etc., it comes down to what the individual or firm is most passionate about doing. It is also relevant to the consumer demand of what is needed. 

         

        Amy calls herself a Cherished Advisor—a play off of the profession’s long standing term, ‘trusted advisor.’ She has written a book called Integrative Advisory Services: Expanding Your Accounting Services Beyond the Cloud specifically to share her thoughts about creating a ‘cherished advisory’ practice. 

         

        The value is not found in the services provided, but again found in the relationships, emotional intelligence, and energy that the service, firm owner, or staff produce. Amy says it best when she says, ‘“t’s a client that cannot imagine you not being their accountant.” 

         

        Anyone can go online and find accounting services, however not everyone can go online and find valued expertise, effort, relationship building, and intimate conversation with business owners. 

         

        This is where the value is found. 

         

        Personal Purpose

         

        Amy talks on developing a practice at the root. She tells us that we do not want to be structured horizontally, or too broadly. By discovering a niche, we gain a few valuable strengths in our businesses: 

         

           

            • By participating in niches we enjoy, we become excited about the business we’re doing.

            • When we combine our personal purpose with the businesses we help, we create more urgency and win-win scenarios for everyone’s success.

            • By sticking with a niche, we gain specific experience to the industry we’ve decided to focus on, which enhances our knowledge of said niche. 

           

          An accountant that cares about the work they are doing is an accountant that is in the position to enjoy their work. 

           

          If we thoroughly enjoy the health and wellness sector, as Amy shares she does, then we may find more purpose and intention in the services we provide to our health and wellness clients. At the root, if we develop our firm to represent clients who are in industries we ourselves are interested in, then everyday becomes a bit more enjoyable. 

           

          This not only relates to the enjoyment of providing a good service, but also personal enjoyment and fulfillment because of the client’s success as well. 

           

          Finally, if we continue to serve in similar niches, we position ourselves to learn more and more about that specific industry, making us even more valuable to those we already serve. This creates additional value add to potential clients, too. 

           

          Find more details on the best ways to connect with Amy below. 

           

          Keynote Speaking & Books: https://www.amyvetter.com/ 

           

             

             

            Crash course on developing the career you desire: 

             

               

               

              If you enjoyed our podcast and interview with Amy today, leave us a review. If you really loved it, and a light bulb went off for you, share it with a fellow firm owner who needs to hear something we covered today.

               

              See Jetpack Worflow In Action

              Get under the hood of Jetpack Workflow’s accounting workflow and project management platform. See some of the top features and how it helps your firm standardize, automate, and track client work more efficiently.
              virtual assistant for cpas

              The average cost of hiring a new worker in the US is $4,000, according to Glassdoor, with the hiring process taking an average of 24 days. This amount doesn’t include wages and other expenses. 

              After the hire, you must onboard and train your new employee. The time spent bringing a new hire up to speed means less time running your business, resulting in a backlog of work, missed deadlines, and the risk of angry clients breathing down your neck.

              Fortunately, the rise of online remote workers offers a cost-effective alternative to hiring an employee. Virtual assistants (VAs) have streamlined the staffing process, making it less time-consuming and expensive, especially for small business owners looking to save as much money as possible.

              If you’re considering adding a virtual assistant to your accounting business, this article is for you. We’ll share four of the best platforms for finding quality virtual talent and explain how to vet potential assistants properly. 

              14 Ways CPAs Can Use Virtual Assistants

              Virtual assistants are like having a personal assistant, except they work remotely and often from a different country. VAs can help with all your general administrative tasks and other assigned duties depending on your business’s needs. 

              Here are some of the jobs a VA can perform:

              1. Basic bookkeeping data entry (e.g., posting transactions and reconciling accounts)
              2. Creating financial reports
              3. Managing email communications
              4. Answering the phone
              5. Researching potential leads and clients
              6. Onboarding new clients
              7. Providing support to your clients and vendors
              8. Preparing and sending invoices
              9. Handling delinquent accounts
              10. Paying bills and other business expenses
              11. Tax preparation and filing tasks
              12. Tracking project deliverables and deadlines
              13. Social media management
              14. Event and calendar management

              Where to Find a Good Virtual Assistant Who Can Help with Accounting Tasks

              Several freelance platforms and talent outsourcing sites offer access to available VAs. These platforms are among the top places to find a good virtual assistant.

              Upwork

              Upwork is among the top-rated freelance platforms, formed in 2013 by merging long-standing freelance websites oDesk and Elance. Hosting a wide variety of global talent, Upwork offers a talent pool of freelancers in all industries, including accounting and finance, design, writing, IT, legal, and administrative support, to name a few.

              Pros

              • Large talent pool from over 180 countries 
              • Easy job set up 
              • Select talent from applicants or send invites to preferred candidates
              • Freelancer ratings and reviews make spotting those with impeccable track records easy
              • A time tracker allows the VA to record their working hours
              • Create and manage a team of VAs directly on the platform

              Cons

              • Sifting through numerous applications to find the best freelance VA for your project
              • Employers and VAs must work through Upwork’s dispute resolution process if either party is dissatisfied with the arrangement
              • Fees paid to Upwork by employers can add up, particularly if you manage multiple projects or work with many virtual assistants

              Pricing

              Costs differ depending on the type of service you are using. 

              • The basic Client Marketplace Plan fee is 5% per transaction. However, there is usually a discount for eligible clients in the US who pay using a checking account (ACH), which lowers the fee to 3%. 
              • The Upwork Enterprise solution allows you to access the top 1% of talent and offers customized pricing based on the services your business needs.

              Shepherd

              Shepherd is a headhunter agency helping businesses hire affordable full-time employees from overseas. It claims to lower hiring costs by about 86% with its talent pool in the Philippines. Shepherd has VAs in customer support, development, accounting, bookkeeping, project management, marketing, and video editing.

              Pros

              • Screens and sends the top three candidates based on your job description
              • Selects freelancers based on their English skills and remote work experience
              • Offers a 90% guarantee if a new hire doesn’t work out

              Cons

              • Freelancers are full-time employees, making ending a contract on short notice difficult
              • You can only get a second candidate for free after three months
              • The talent pool is solely from one country

              Pricing

              Support Shepherd charges a one-time fee of 35% based on the hire’s first-year salary. 

              OnlineJobs

              OnlineJobs also draws from a talent pool in the Philippines. This platform has VAs of varying skills, from virtual assistants and writers to web designers, copywriters, accountants, and more. You can post a job for workers to apply to or search resumes to find the exact skills you need.

              Pros

              • Screens workers for you
              • Their time tracker application logs the VA’s hours
              • You can cancel your subscription after hiring

              Cons

              • Costly compared to other sites
              • The talent pool is only from one country
              • You cannot hire or contact prospective workers with the free account

              Pricing

              OnlineJobs offers three pricing options with different features.

              • The free plan allows you to create up to three job posts each month, however limits the number of applications you can receive and doesn’t allow you to contact or hire workers.
              • The Pro option is $69 per month or $299 per year. It offers up to three job postings each month, access to 200 applications, and the ability to contact and hire workers.
              • With the Premium plan, you can post up to 10 jobs each month for $99 per month or $349 per year. This plan’s additional features include unlimited background data checks. 

              Magic

              Magic is an outsourcing consulting firm for college-educated remote workers. It provides business owners with a pool of vetted remote workers from the Philippines and South America, including virtual assistants and specialists in customer support and accounting services.

              Pros

              • Sift through hundreds of applications or freelancer profiles
              • Get a dedicated business development manager to help you with onboarding workers
              • Create a predictable budget with its weekly billing system

              Cons

              • The talent pool is smaller compared to other sites like Upwork
              • It can be costly to hire within the higher-priced tiers
              • Magic gets mixed reviews from both clients and freelancers (Trustpilot)

              Pricing

              Magic has three pricing plans. 

              • The Basic plan is $10 per hour, and its features include fast matching and anytime replacement.
              • The Professional plan is $35 per hour with additional features like account management, pre-training, daily quality control, and access to the top 1% of VAs.
              • The Magic for Teams plan has flexible fees based on your business needs and offers even more features, including integrated teams, software, and a team leader.

              How to Vet a VA to Make Sure They’re a Good Fit

              A virtual accounting assistant can take a lot of tasks off your plate, however you want to be sure you’ll have the proper support from whomever you hire. Here are five ways to vet a VA and get the best person for your business. 

              1. Create a comprehensive job description to ensure you hire a VA with skills matching your needs.
              1. Read reviews and check the ratings from a VA’s previous clients. Freelance platforms like Upwork have this feature, helping you see a freelancer’s track record.
              1. Conduct a thorough interview process and use skills tests. It will help you evaluate a VA’s ability and compatibility from the start, especially if you need to hire one immediately.
              1. Get referrals from your existing network. Asking people you know and trust can help you find a reliable VA who has already proven themselves capable.
              1. Do a trial run before committing to a VA for the long haul. Companies use probation periods for their new employees, and so should you. Let your trial run last at least two weeks, which gives you ample time to evaluate a VA’s work ethic, communication skills, and personality. 

              Need a Way to Keep Your Team Organized?

              When you add VAs to your bookkeeping and accounting team, you’ll need to keep them organized and on top of client deadlines, especially since they may be working overseas in a different time zone. 

              Jetpack Workflow has the solution for you. A powerful project management tool designed for accounting and finance professionals, the Jetpack Workflow platform provides a centralized hub for creating and assigning tasks, setting deadlines, and tracking the progress of projects.

              Jetpack Workflow Dashboard

              Store vital client information in one location, making it easy to access those details when needed. Enhance collaboration and communication among your in-house team and outside VAs by sharing documents and project assignments. 

              Jetpack Workflow helps everyone in your business focus on delivering high-quality service to your clients, even if they’re working remotely.

              Say goodbye to missed deadlines and hello to greater efficiency! Visit the Jetpack Workflow website today to start your free 14-day trial and see the difference it can make in your accounting practice. 

              See Jetpack Worflow In Action

              Get under the hood of Jetpack Workflow’s accounting workflow and project management platform. See some of the top features and how it helps your firm standardize, automate, and track client work more efficiently.