Posted by & filed under Accountant, Bookkeeper, Growth, Marketing.

Ever wonder how companies are able to find high-quality content, day in and day out? Find yourself struggling to find quality articles to share? Below is a quick video that shows you two (free) tools to help you out of the “content rut”. Social media management shouldn’t require hours and hours of your day, especially sharing… Read more »

Posted by & filed under Growing Your Firm Podcast, Growth.

scale accounting firms

Gale Crosley, President of Crosley Company, knows how to scale accounting firms. It all starts with systematic, sustainable growth. Gales had 35 years experience in the industry including work with Arthur Andersen and PWC. Now, as a growth consultant for mid-market accounting firms, she works with firms like yours on a personalized level, using proven… Read more »

Posted by & filed under Accountant, Growing Your Firm Podcast, Growth.

craft a strategic vision

August Aquila, Founder of Aquila and Top 100 most influential people in the accounting industry, is an expert to help craft a strategic vision for your accounting firm. He’s worked with the likes of American Express and firms like yours to advise on building a company not just for today, but for the future. In… Read more »

Posted by & filed under Accountant, Bookkeeper.

Fl.ux: Helps dampen the backlight from your computer to reduce eye strain. Automatically adjusts your backlight based on the time of day. Highly recommend! Assistant.io: The best appointment scheduler that sits right inside of Gmail and Outlook. This simple tool is by far the easiest plugin I’ve used to schedule appointments. Recordit: Quickly record screencasts (similar… Read more »

Posted by & filed under Accountant, Growing Your Firm Podcast, Growth, Marketing.

Grow Your Accounting Firm

Edward Mendlowitz, Partner at WithumSmith + Brown, knows how to grow your accounting firm. For 50 years, he built up his own firm to later merge it with a larger accounting firm. Ed Mendlowitz has written 16 books (and counting!), hundreds of articles, and is a frequent speaker for organizations like AICPA,NJSCPA, NYSSCPA and many,… Read more »

Posted by & filed under Accountant, Bookkeeper, Growth, Marketing.

Shipwrecked

Do you find your marketing efforts falling short? Perhaps we need to deconstruct what “marketing” actually means. Within every firm, you can look at an accounting client’s lifecycle for your top performers. An accounting client’s lifecycle takes the 1 dimension view of marketing, and creates a robust, multi-dimension viewpoint that you can systematically use to build… Read more »

Posted by & filed under Marketing, Referrals.

Oh referrals… The bread basket and key lead generation method for so many of us. Yet, even though most rely over 80% of their marketing efforts on referrals, are you doing enough to systemically build them in your business? Here are two simple techniques you can literally implement today. Will they immediately generate referrals? Maybe…(they’ve… Read more »