If you’ve read the title to this post and wondered what exactly trends are, here is a brief explanation. Trends are things that keep happening within a particular subject. In business, this refers to the way people buy, sell, and conduct their business in general. There are other reports like industry analysis and market analysis that are more detailed but for this post, we’ll be focusing on business trends.

Workflow for accountants generates reports about the clients you have, how they’re being handled, and other numbers you need to run your business effectively. You can use these numbers to compare to the same reports from last year or a shorter period like a week, month, or quarter. The comparison will show you how you can expect people to interact with you and how business will flow according to what happened before as the report states it. Use these steps to put trends to use for you and create a future you can control in more ways. 

1. Assess the State of Your Business

Workflow for accountants gives you up to date reports that let you know the state of your business at a glance whenever you need to see the information. You’ll be able to assess which clients need more attention and which are being well maintained as well as which people are bringing in those clients. Learn more about your business through these reports and find the weaker areas before they become broken.

2. Learn How You Can Grow

After you’ve learned where your business stands, use the reports generated by workflow for accountants to see the ways you can grow. Your business will always have new ways that it can move forward and it’s up to you to find out how you can make things better. You don’t have to be failing to try and grow. Your business can be in a strong place and this may mean it simply has the right foundation for new additions and approaches.

3. Create a Presentation

The best way to get your employees to understand business trends and why they should learn about them is to present the information all at once to as many people as possible. Hold a seminar about using the information at hand to predict where things might go in the future. Talk to your employees about taking initiative so that they may bring in new clients and keep business flowing at the same rate or better.

4. Provide Education

It may not be easy for everyone to understand these concepts from a simple presentation, but it’s easy to provide some education individually for those who are having trouble. Create a pamphlet or newsletter with the necessary information and use examples to show how employees can use reports generated by workflow for accountants to predict business trends. They’ll learn better about why this information is important and how it applies to them personally.

5. Apply the Information

After you’ve learned about how to analyze business trends and shown your employees how to use workflow for accountants to this purpose, you’ll be able to apply the information to specific actions. You can increase the traffic to your website, renew your marketing plan to target the right business for your firm, and assign the perfect person to each account. This gives you the tools you need to help your business run at supreme efficiency and to take stress out of everyone else’s jobs, including yours.

Why Do You Need to Predict Business Trends?

Every business runs in cycles and if you know where you are within that cycle and where you might go in the future, you can better employ the right people to handle what will come along and better service every client so they keep coming back. You may ask yourself if you really need your workflow for accountants software to predict business trends and if knowing them is going to do anything for your flourishing business. No matter what stage your business is in, you can benefit from knowing what is going on around you and where you can expect your business to go in the near future.

You know you provide a great service to your clients, but do you know what your final “product” looks like?

Why thinking in terms of “Product” helps grow your firm faster

One of the biggest time (and growth) traps in any professional service business is getting stuck providing custom service work for each and every client. This means that you become the bottleneck of growth, and as your business does better, your quality of work suffers. We call this the “Teepee” model, because the service is driven through you, and then you typically handle overflow by hiring one or two junior employees. Again, as you continue to flow work through you, each client seems to be disconnected and handled differently, and there are random “emergencies” that happen through the day that disrupt their work.

The problem here is that you’ve hit growth ceiling number 1… which requires that you move from a service business mindset to a professional product mindset. 
Bear in mind that a “professional product” mindset does NOT mean the service suffers in terms of quality, quite the opposite. The product (ie process) is so well thought through that client satisfaction increases, and you begin to feel that you can really grow your firm into a substantial business. The best question we’ve used in order to get in the proper mindset is… “If 100 clients walked in the door, how would we fulfill the work?”

Obviously if this happens, it wouldn’t be easy! But for the firms that have a well-developed “product”, they will be able to figure out the additional staff needed to fulfill the work, the onboarding and training process for that staff, and will quickly begin to fulfill the request. As opposed to the small (but growing) firm where the owner or a single partner is a bottleneck, they will soon find themselves working impossible 100-hour weeks so fulfill demand, and quickly burn out while client work begins to fall through the cracks.

Making the transition, first steps

To get a better understanding of the current services as well as how to build a successful accounting workflow process template, we recommend listing out what you currently offer your clients.

For example:

1. Tax Planning services
2. Personal Tax Returns
3. Business Tax Returns (list all types)
4. Bookkeeping Services
5. Payroll
6. Tech consulting
7. and so on…

Next, let’s pick a service that is a “majority” revenue generating or time-consuming activity. In this case, perhaps personal tax returns are the core of your business…so let’s start there. I like to start with the most time-consuming or most profitable portion, as making that into a “professional product” will free up significant time and allow your firm to flourish. (recommended interview on workflow creation).

Building out your professional service “product”

To begin building out the product, let’s start with what we want to achieve (from Stephen Covey’s famous principle “Start with the end in mind”)

For example:
We want a highly scalable service offering, without sacrificing quality (in fact, enhancing it!) while maintaining a ____% profit margin. 

As you can see, we even started to list specifics in the goal (profit margins). Now let’s continue to add what we want for our service to look like internally and externally. Be sure to involve any team members during this process, as they are the ones who interact and deal with the current process, and most likely have some valuable feedback into the current system and how it can be improved.  By defining the end during the creation process, you essentially set up the “outline” for what you want to achieve.

Internally

• We want to have a target turnaround of 10 days, from receiving client work to finishing the job
  • Related article: KPI’s and Metrics for Accounting Firms
• Staff will understand each step, as well as have a process for communicating questions that in turn help build a better product (ie process).
• The job should take no more than 8 hours
• The staff will have a process to communicate with the clients without getting stuck in “email chaos” and the admin work such as tracking job progress, or organizing spreadsheets
• and so on

Externally

• Clients will know when they need to submit information, and we’ll have a process to retrieve client work
• Expectations of work, delivery, and price will be set as we onboard or work with a client in a new season or year
• The client will feel like the process is “hands on” and has received “VIP” treatment through the proactive communication, assistance with value added tax planning information, and more.
• The client will know exactly what they need to submit, with instructions on how to obtain that information (we’ll even write emails templates for them in specific cases)

You’ll notice that the phrases and statements I make alter from specific, process-focused items to how we want the client and team to feel as they experience the process. While thinking about the “experience” might feel useless, just remember that by focusing on “experience” and “process”, companies like Starbucks and Zappos.com turned a commodity (coffee and retail shoes) into a Billion and Multi Billion Dollar company.

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Building your accounting workflow process template

Now that we have the internal and external points, let’s begin “packaging” the product through process creation. Some firms like to whiteboard this process (I find whiteboard the most collaborative as long as there is some quality control :-), post it notes, or even online, mind-mapping tools. Whatever tool you pick doesn’t matter, the point is to visualize your current workflow.

It’s important that during this process you mark which steps are internal facing, which ones are external, which ones require client input, manager direction, partner review, or any other contextual data that is needed along the way.

Once you have a baseline of the process or workflow, we recommend asking a few baseline questions:

1. How does the client experience this service?
   • Are there areas where the client is ill-informed, expectations not met, deliverables often delayed?
2. How does the team experience this service?
   • Are their bottlenecks and areas of frustration the team experiences?
3. What’s the average turnaround time, hours to complete the average engagement, and how profitable is this service?

Ultimately, we’re looking for steps that create bottlenecks and add time (and cost) to the job, subpar client experiences in specific steps, or areas where staff often feel frustrated. We recommended taking the initial, current workflow and seeing which steps can be eliminated THEN which steps can be optimized or even added. I highly recommend starting with the mindset of “what can be removed or consolidated”. This does not mean critical information will be left out, rather documented (if possible) within a single step.

Identifying areas of “plan B” options

The biggest downfall we see in workflow and process templates is that everything works great if both clients and team members act 100% rationally and submit items exactly as they’re laid out in the workflow. However, we all know “life happens” and things aren’t always so linear. An example we often see is that the client bottlenecks the service and workflow, but expects work to be delivered extremely fast. This issue needs to be addressed within the documentation for that service.

Common errors and unavoidable bottlenecks (again, these should be largely, if not all, on the client side) should be addressed within the workflow. For example, if a client has not submitted work, there should be a sequence to receive client documentation, as well as a communication process to tell the manager, reviewer, or partner that the job has been delayed. This empowers the team to be proactive in the workflow, helps the client understand expectations and their role, and gives you greater transparency while maintaining a high level of service both for your team and client.

Testing out the new professional product

With the workflow in place, it’s time to run a few “trial runs”. I recommend running these internally with “fake clients” to see how everything goes. In this case, you can have a team member be a designated “sample” client, and have them run through the process. Go through scenarios where the client submits work late (imagine that!) or becomes frustrated with the service. How does the team react? How does the sample client experience the process?

I recommend doing as many trial runs as it takes to find something wrong with the proposed workflow. Like a draft of a novel or research paper (or workflow software :-), there are typical areas that can be removed, optimized, organized more effectively, or added.

Next steps

Have questions around how to build out a successful accounting workflow process template? Feel free to schedule a time to review with our team (for free) by scheduling a 1-1 on our calendar (here).

Alternatively, when you sign up for Jetpack Workflow, our customer success team will work with you to define your workflow and automate the tracking of client work.

Have a successful accounting workflow process template or process you’re looking for Post in the comments below!

Your business may have been around for a very long time and you can see with a quick internet search how much influence the digital world has on the way you run your business. If you’re still using filing cabinets and spending thousands on printer ink and paper every year, it’s time to refresh the way you do things and streamline your business.

Refresh the Way You Do Things

Workflow software for accountants is the way to begin changing things for the better and putting your business into a more efficient organizational system. Learn about the ways you can integrate this software into your office and make sure it’s put to the best use possible.

1. Get Your Client List In Order

Your client list may be tricking you into thinking that you have more clients than you do. When an account is closed out or you haven’t dealt with a specific client for a year or longer, they should be taken off your list and if they’re not, it can make you think you have more accounts than you do at first glance. Use workflow software for accountants to streamline your client list and find out if there are ways to bring back clients you haven’t seen in awhile.

2. Save Time Dealing with Paperwork

Once your client list is organized, you’ll be able to use the new system you’ve created to reduce time administrating files. Do away with the file cabinets and endless amounts of record keeping on paper and instead store your client files in a private cloud. They’ll be safe, easy to access in an instant, and they won’t take up space that can be used for better things in the office.

3. Track Progress Through Every Department

Everything in your business runs on money and when your accounting department is in top shape, that efficiency trickles down into every other department. Use your workflow software for accountants to track progress with data sheets that are updated automatically in real time. This information better helps you to predict trends in the business and make better decisions about what to do next.

4. Fluid Transfer

It may seem like a daunting task to put everything into a new system and get it up and running properly. With the right software, you don’t have to worry about this part. You’ll be able to add your client lists and other information by importing what you already have in your computer and the system is up and running on its own. Your transfer will be fluid and teaching employees to work with it will be as easy as showing them how to use their e-mail accounts. You’ll be dealing with minimal training and extra help but still get a new system that reduces workload and labor hours while increasing the level of service delivered to your clients.

5. Update Your Website

Use this opportunity to change as one to also update your website and give your clients up to date information about the services that you offer. Your workflow software for accountants can remind you and your employees when it’s time to add new blogs, update social media websites, and keep in contact with clients that frequent your internet outlets. Every client will feel like a VIP and every person that views your website will be impressed by your level of professionalism.

Get Started Today

Using workflow software for accountants to build a better business is simple. All you have to do is install the software, import your client lists and calendars, and start building a better business right away. Take a little time to learn the features before you teach them to the rest of your employees and then hold a seminar to show everyone the whole new system at once. The key to making it work is to stay vigilante with everyone in the office and make sure they’re using the software as it should be used. It won’t be long before you see results and a more efficient workplace all around.