accounting firm organizational structure

Looking for inspiration on how you should structure your accounting practice as your firm grows? A well-defined organizational structure helps ensure your firm completes tasks efficiently and effectively and delivers the highest quality services to your clients.

Choosing the most suitable business structure can vary depending on your firm’s size and long-term goals. In this article, we’ll look at some standard structures by business size to help guide you on the best way to align your team.


Small Firm Organizational Structure Example (0–5 Employees)

A small accounting firm typically has a straightforward organizational structure with a clear hierarchy of roles and responsibilities. The structure can vary depending on the firm size, the type of services offered, and the number of employees.

At the top, you typically find the owner or founder. This person is responsible for the overall management and decision-making and may also be involved in client relations and perform high-level accounting tasks.

Below the owner or founder is a manager or partner who oversees the firm’s day-to-day operations. Their responsibilities include managing staff, handling finances, and ensuring their clients receive quality service. They also may be involved in business development and client relations.

Next in the hierarchy are the staff accountants or associates who perform much of the accounting work. They are responsible for preparing financial statements, performing audits, preparing tax returns, and providing general accounting services to clients.

Depending on the size of the firm, there may also be an office manager or administrative assistant who tends to daily administrative tasks such as scheduling appointments, maintaining records, and handling correspondence.

The size and complexity of a small accounting firm often determine the number of employees in each role, but the structure is typically consistent with the roles described above. 


Medium Firm Organizational Structure Example (6–15 Employees)

In a medium-sized accounting firm, the organizational structure can vary depending on its size, growth plans, and business goals. However, the structure for a typical medium-sized accounting firm with 10–15 employees might have the characteristics listed below. 

  • Partner(s): One or two partners lead the firm and make decisions on the direction and strategy of the business. They are responsible for the firm’s success and oversee its financial performance, client relations, and team management.
  • Manager(s): One or two managers report to the partners and supervise the work of the firm’s associates. They are responsible for ensuring the timely completion of projects, meeting budget goals, and taking care of client needs. They also work closely with the partners on the development and implementation of the firm’s strategy.
  • Associates: Three to five associates report to the managers and carry out day-to-day tasks, such as preparing financial statements, tax returns, and other accounting-related projects. They also provide support to clients and help managers with larger projects.
  • Office Manager: An office manager handles the administrative work of the firm, including overseeing office operations, managing staff, and ensuring daily activities run smoothly. They may also help manage the firm’s finances and ensure compliance with regulatory requirements.

The partners and managers provide leadership and guidance to the associates, and the associates offer their support and expertise to the clients. Everyone cooperates to achieve the firm’s goals and provide the best possible service to clients.

Extra: Are you ready to grow your firm and boost revenue? We took the best strategies and insights from 100+ interviews with our customers. Download our exclusive book, Double Your Accounting Firm for free.
 

Large Firm Organizational Structure Example (15+ Employees)

The organizational structure in a large accounting firm is typically more complex and hierarchical. There may be multiple departments or teams, each with its own management structure and reporting lines. A typical organizational structure for a large accounting firm might include the characteristics listed here. 

  • Partners: Situated at the highest management level, partners are responsible for setting the firm’s direction and making critical business decisions. Depending on the size and structure of the business, there may be two to four partners in a large firm. 
  • Directors or Managers: Found at the next level of management, these senior associates are responsible for overseeing one or more departments or teams within the firm. Depending on the firm’s size, there may be four to 10 directors or managers.
  • Team Leaders: The first level of management within a specific department or team, team leaders are responsible for overseeing a group of employees and ensuring their work is completed on time and at a high standard. There may be two to three team leaders in each department or team.
  • Associates: These employees carry out the day-to-day work of the firm, such as preparing financial statements, managing client relationships, and conducting audits. 
  • Support Staff: The administrative and support employees who provide essential services to the rest of the firm, such as HR, IT, and office management. 

This organizational structure allows for clear lines of communication and responsibility and helps ensure work is completed efficiently and effectively. However, please note this is just one example. Actual organizational structures can vary widely depending on each firm’s specific needs and goals.


How the Big Four Accounting Firms Are Typically Structured

The “Big Four” accounting firms are among the largest professional services firms in the world. Comprised of Deloitte, PricewaterhouseCoopers, Ernst & Young, and Klynveld Peat Marwick Goerdeler, these companies designed their firm structure to provide a range of services to their clients, including auditing, consulting, and tax advisory services.

The organizational structure of the Big Four accounting firms is typically hierarchical and follows a partner-led model. Partners are the highest-ranking individuals within the firm and are responsible for managing client relationships, leading teams, and making strategic decisions. 

Partners typically receive support from a large pool of senior managers, managers, and staff members. Working together, these individuals provide comprehensive services to clients and support the firm’s overall goals.

While each Big Four firm has its own unique structure, it generally consists of several primary departments, including audit, tax, consulting, and advisory. 

The audit department is responsible for conducting financial audits and providing clients with assurance services. The tax department handles tax planning and compliance. The consulting department offers strategic and operational advice to clients. Lastly, the advisory department provides risk management, IT advisory, and financial advisory services.

The Big Four may also have specialist teams focused on specific industries, such as technology, financial services, or healthcare. These professionals share industry-specific expertise with clients in those sectors and help meet their unique needs.

Overall, the Big Four accounting firms organize their structure to provide clients with a full range of professional services, from traditional accounting and auditing services to more specialized and innovative offerings. A solid partner-led model, extensive resources, and a focus on their clients’ needs make the Big Four trusted and valued resources for businesses worldwide.


How to Stay Organized Regardless of Your Business Structure

No matter which business structure you decide on, staying organized is essential for providing top-tier service to your clients. 

Simplify your processes with our collection of customizable accounting workflow templates. This free resource includes a ton of the most popular accounting templates including monthly bookkeeping, weekly accounting analysis, client onboarding procedures, and common tax return forms.

See Jetpack Worflow In Action

Get under the hood of Jetpack Workflow’s accounting workflow and project management platform. See some of the top features and how it helps your firm standardize, automate, and track client work more efficiently.
bookkeeping contract template

As a bookkeeper, are you confident you have a clear and detailed contract with your clients that sets the right expectations? 

Are you including everything from outlining the services you will provide, the payment terms and confidentiality agreements, and the terms by which either party can terminate the contract?

If you’re not sure where to start as you set out to create a contract template for your firm, or you’re doing some research to make sure your contract is as ironclad as it can be, this article has you covered. 

We’ll discuss what to include in your bookkeeping contract and why having one is essential. You’ll also find a template to use as a foundation for creating your bookkeeping contract. Before we get started, let’s clarify that consulting a lawyer is recommended when drafting contracts or entering into binding agreements.

What to Include in Your Bookkeeping Contract

A bookkeeping services agreement or contract should include the following sections. 

  • Description of services: Clearly outline the services a bookkeeper will provide, such as data entry, bank reconciliation, payroll, and preparing financial statements. Be as specific as possible so both parties know what to expect. 
  • Payment terms: Specify the fee structure, including the hourly rate or flat fee, payment schedule, and any late payment fees. Outline how the bookkeeper will be compensated for their services, explain the invoicing process, and list acceptable payment methods.
  • Confidentiality and data security: Include a confidentiality clause prohibiting the bookkeeper from sharing or disclosing any confidential or proprietary information about the client’s business. 

This section should also specify the bookkeeper’s responsibility to maintain the security of the client’s financial records and data and to protect such confidential information from unauthorized access. This is particularly important for small businesses since financial data is often the most sensitive information they have.

  • Termination clause: A termination clause outlines the conditions under which either party can end the agreement. Specify the amount of notice required and any conditions to be met before terminating the contract. This gives both parties a clear understanding of the terms and conditions for ending the agreement.
  • Contact information: List contact information for both the client and the bookkeeper so both parties can get in touch with one another should any questions or issues arise.
  • Time frame: Detail the time frame for providing bookkeeping services. Specify the start and end dates for the services, as well as the frequency of service.
  • Signature: Have the client and the bookkeeper sign to indicate their agreement to the terms and conditions outlined in the contract. Signatures provide both parties with a legally binding document they can refer to in the event of a dispute.

A bookkeeping agreement may vary depending on the jurisdiction and industry regulations. Consult a lawyer to ensure the contract complies with local and state laws and regulations.

A Free Bookkeeping Contract Template

You can also access this template as a Google Doc. Click on “File” in the upper left-hand corner, and select “Download” from the menu to choose your preferred document format. 

Please note this template is for illustrative purposes only. It should not be interpreted as legal advice.

Bookkeeping Services Contract

This Bookkeeping Services Contract (“Contract”) is entered into on [Date] by and between [Your Name] (“Bookkeeper”) and [Client Name] (“Client”).

Description of Services

The Bookkeeper shall provide the following bookkeeping services to the Client:

  • Data entry
  • Bank reconciliation
  • Financial statement preparation
  • [Other services as specified by the client]

Payment Terms

The Bookkeeper shall be compensated at the rate of [hourly rate/flat fee] for services rendered.

The Client shall make payment to the Bookkeeper within [number of days] days of receipt of invoice.

Any late payments shall be subject to a [late payment amount] fee.

Confidentiality and Data Security

The Bookkeeper shall not disclose any confidential information regarding the Client’s business to any third party.

The Bookkeeper shall take all reasonable precautions to safeguard the Client’s financial data against unauthorized access.

Termination Clause

Either party may terminate this Contract upon [number of days] days written notice.

The Contract may also be terminated immediately if either party breaches any of its obligations under this Contract.

Contact Information

The Bookkeeper’s contact information: [Your contact information]

The Client’s contact information: [Client’s contact information]

Time Frame

The services shall be provided between the period of [start date] and [end date].

The services shall be provided on [frequency of service]

Signatures

Bookkeeper: _________________________

Client: ______________________________

This Contract constitutes the entire agreement between the parties. This Contract shall be binding upon and inure to the benefit of the parties hereto, their successors and assigns.

This Contract is governed by the laws of [Jurisdiction] and any disputes arising under or in connection with this Contract shall be resolved in accordance with the laws of [Jurisdiction].

By signing this contract, the client acknowledges that they have read and agreed to the terms and conditions outlined in this contract and that they understand their rights and responsibilities.

BONUS: 32 Additional Free Templates for Bookkeeping Firms

When creating an invoicing process for your clients, there’s no need to start from scratch. To give you a hand, Jetpack Workflow created a set of 32 workflow templates you can use and customize to simplify and streamline your general bookkeeping tasks and workflow processes.

Need Help Managing New Bookkeeping Clients?

Once you and your client have entered into a bookkeeping contract, the next step is for you to manage your client’s work. Meeting deadlines and adhering to expectations are vital to maintaining a positive client relationship.

Jetpack Workflow is a cloud-based software solution designed for bookkeepers and accountants. It has pre-configured workflows for standard bookkeeping tasks like financial statement preparation and monthly accounting. Tailor Jetpack Workflow’s task management system to your bookkeeping firm’s needs so you meet every deadline effortlessly. 

Jetpack Workflow Dashboard

Learn more about Jetpack Workflow and start a free 14-day trial here.

See Jetpack Worflow In Action

Get under the hood of Jetpack Workflow’s accounting workflow and project management platform. See some of the top features and how it helps your firm standardize, automate, and track client work more efficiently.
apps for accounting firms

Having an effective and comprehensive tech stack is the difference between a business that runs smoothly and one that struggles. 

With an abundance of accounting apps and software solutions available for small businesses, especially bookkeeping and accounting firms, the challenge is figuring out which platforms best suit your needs. 

This article looks at 15 of the top apps accounting firms use to stay organized and on top of their workload. You’ll learn what to look for when deciding on a software platform, the pros and cons of each tool, and how much you’ll need to budget for them. 

Whether you’re a small business owner or a professional accountant, the right tools can help you take control of your finances and stay ahead of the game.

 

Things to Consider as You Look for the Right Apps for Your Accounting Firm

There are four key factors to weigh when selecting software and tools for your accounting firm. 

  1. Is it compatible with your current accounting software and systems?

One of the most crucial factors to consider with any app is whether it will sync seamlessly with the software and systems you currently use. Knowing this saves you time and trouble with data transfer and ensures your financial information stays organized and accurate.

  1. Do the features align with your specific accounting needs and workflow?

Different accounting firms have different needs and processes. You need apps with features that align with your specific requirements. For example, if you need to track expenses and manage payroll, look for apps with those capabilities.

  1. How user-friendly is it? 

Finding apps that are easy to use and navigate can help your team members save time and be more productive. Look for simple interfaces that are intuitive to use. 

You’ll also want to know how easily the app works on mobile devices and whether it’s compatible with iOS and Android operating systems. 

  1. Does it offer data security and compliance with industry regulations?

With financial information, data security is of the utmost importance. Confirm the apps and tools you choose have robust security measures and comply with industry regulations.

 

15 Useful App Recommendations for Your Accounting Firm

Here are 15 apps we’ve identified to be particularly useful if you’re seeking accounting practice management software. 

 

Workflow and Project Management

Jetpack Workflow

 

Jetpack Workflow is a tool that streamlines and automates business tasks. Teams can create custom workflows and automate repetitive tasks, such as approving invoices or managing customer support requests. In addition to its automation capabilities, Jetpack Workflow offers wide-ranging features to help businesses manage their workload more effectively. 

For example, the task management system allows teams to assign, track, and prioritize tasks in real time. The platform also includes a built-in time-tracking feature so businesses can track employee hours and bill clients accordingly. 

One of the benefits of Jetpack Workflow is how it helps teams be more productive by reducing the time and effort required to complete repetitive tasks and ensuring tasks are completed correctly. Additionally, it’s easy to set up and customize, so businesses can use it immediately.

Pros:

  • Optimizes operations
  • Reduces error rates
  • Helps manage client expectations
  • App available on mobile devices

Cons:

  • No free option, but reasonable monthly fees

Pricing: Jetpack Workflow offers a 14-day free trial. Once the trial period ends, the Organize plan starts at $36 per month when billed annually. The Scale plan is available at $39 per month if you need capacity management. 

Capterra Rating: 4.8/5 (52 reviews) 

 

Canopy

Canopy is a cloud-based accounting software helping accounting practices improve efficiency. It offers several features, including invoicing, expense tracking, and financial reporting, designed to assist businesses with managing their finances. 

One of the benefits of Canopy is it’s easy to use and navigate, making it ideal for small and medium-sized accounting firms. Canopy also provides flexibility in terms of customization and can be tailored to fit the specific needs of an accounting firm.

Pros:

  • User-friendly interface
  • Large number of features
  • Mobile app available

Cons:

  • Slow customer service
  • Complex pricing structure

Pricing: The basic plan is free for up to 500 contacts. Additional contacts will cost you more. Other features, such as document management, need to be purchased separately. 

Capterra Rating: 4.5/5 (214 reviews)

 

Asana

Asana is a project management and team collaboration tool. It allows teams to create and assign tasks, set deadlines, and track their progress in real time. The platform also includes features like calendars, boards, and timelines, which help teams to stay organized. 

One benefit of Asana for accounting firms is it allows your team to communicate and collaborate more effectively, reducing the need for face-to-face meetings and phone calls. Asana is also user-friendly and easy to customize to fit the specific needs of your business.

Pros:

  • Integrates with other tools
  • Enables collaboration
  • Simple interface

Cons:

  • No communication tool
  • Unable to assign tasks to multiple people

Pricing: The Basic plan is free, or you can start with the Premium plan at $10.99 per user per month when billed annually. 

Capterra Rating: 4.5/5 (11,892 reviews)

 

Bonus

If you’d like a guide to see how these apps compare against one another, we’ve researched 11 top workflow and team management tools for you, ranking each and listing the steps to take when deciding which is best for you. 

 

Automation

 

Zapier

 
 

Zapier is a tool that helps accounting firms automate repetitive tasks, such as invoicing, expense tracking, and data entry. Firms can create custom workflows, saving time and energy on mundane tasks so they can focus on more important work. 

Zapier also integrates with several apps, such as Asana, Slack, and Google Workspace, making it easy to connect different tools and automate processes.

Pros:

  • Allows integration between apps
  • Creates automated processes

Cons:

  • Cost

Pricing: A free plan is available if you only need to create a few automated connections. For multi-step automation, you’ll need one of the paid packages, which starts at $29.99 per month ($19.99 per month when billed annually).

Capterra Rating: 4.7/5 (2,441 reviews)

 

Communication and Collaboration

 

Google Workspace

 
 

Google Workspace, formerly known as G Suite, is a suite of tools that includes Google Drive, Calendar, Docs, and Gmail, among others. Its features include email, storage, and collaboration, which help accounting firms manage their workload efficiently and give their team easy access to shared files. 

Pros:

  • Reasonable pricing
  • Accessible anywhere
  • Includes communication options

Cons:

  • Minimal customer support

Pricing: Plans start at $6 per user per month. Each plan comes with a 14-day free trial. 

Capterra Rating: 4.7/5 (14,336 reviews)

 

Slack

Slack is a messaging app and team collaboration tool helping accounting firms communicate more easily. Teams can create channels, send direct messages, and share files, collaborating more effectively and reducing the need for face-to-face meetings and phone calls. 

Pros:

  • Minimizes meeting time
  • Facilitates communication
  • Intuitive design

Cons:

  • May be distracting
  • Requires all team members have relevant information

Pricing: It’s free to sign up. The Pro plan is $7.25 per month for each user, and the Business+ plan is $12.50 monthly per user when billed annually. Additional Enterprise options are available.

Capterra Rating: 4.7/5 (22,817 reviews)

 

Microsoft Teams

Microsoft Teams is a platform that allows teams to work together, share files, and communicate effectively. Features include video conferencing, instant messaging, and file sharing, designed to improve team productivity and collaboration. 

Microsoft Teams also integrates with other Microsoft products and services, such as Outlook and SharePoint. This platform is a good option for businesses already using Microsoft products.

Pros:

  • Integrated communication and task management
  • Straightforward design

Cons:

  • Requires add-ons for full functionality
  • Steep learning curve

Pricing: Plans range from $4–$12.50 per user per month, depending on the functions needed.

Capterra Rating: 4.5/5 (8,916 reviews)

 

Contract Management and E-Signatures

 

PandaDoc

 
 

PandaDoc’s document management software allows teams to create, edit, and share documents with clients. It includes features such as e-signature and document tracking, which help accounting firms to streamline their workflow and improve client communication. 

Additionally, PandaDoc offers a wide range of integrations with other tools, such as Salesforce and Hubspot, helping to connect different systems and automate processes.

Pros:

  • Easy to use
  • Mobile app available 
  • Predefined templates

Cons:

  • Cost
  • Less known than other alternatives

Pricing: Choose the basic free plan or a monthly plan starting at $29 per user ($19 per user per month if billed annually). If you need additional integrations or more workspaces, you’ll need to upgrade to a more expensive plan.

Capterra Rating: 4.5/5 (929 reviews)

 

DocuSign

DocuSign is a digital signature software app for signing, sending, and managing documents. Accounting firms save time on mundane tasks by sharing and approving documents digitally.

Pros:

  • Minimizes paperwork
  • Easy to use for clients

Cons:

  • Some clients dislike digital signatures
  • No free plan

Pricing: Plans start at $10 per month for 5 envelopes and one user and increase in cost with more users or envelopes.

Capterra Rating: 4.8/5 (7,314 reviews)

 

Customer Relationship Management (CRM)

 

Hubspot

 
 

HubSpot offers customer relationship management and marketing automation software, helping businesses manage leads, automate marketing, and track customer interactions. Accounting firms can streamline and improve client communication by having a centralized location for all customer data.

Pros:

  • Extensive client management tools
  • Integrated data analytics
  • Marketing automation tools
  • Integration with other accounting software

Cons: 

  • Cost 
  • Limited customization
  • Steep learning curve

Pricing: Individuals and small teams can begin using the CRM Suite with a basic free plan or the Starter plan at $45 per month. The CRM Suite is $1,600 per month for larger businesses and enterprises. 

Capterra Rating: 4.5/5 (3,616 reviews)

 

Zoho

Zoho is a business software suite for accounting, CRM, project management, and more. Accounting firms can streamline workflow processes and enhance client communication through a centralized hub.

Pros:

  • Extensive range of business tools
  • Customizable
  • Integrates with other tools
  • Mobile app available 

Cons: 

  • Cost 
  • Complexity and learning curve
  • Limited customization options

Pricing: Monthly plans begin at $20 per user per month or $14 per user per month if billed annually. The cost increases with additional features.  

Capterra Rating: 4.3/5 (6,135 reviews)

 

Time Tracking

 

Time Doctor

 
 

Time Doctor is time-tracking software helping teams track the time spent on different tasks. It helps accounting firms bill clients accurately and improve team productivity by providing detailed time-tracking reports.

Pros:

  • Minimizes duplicate time entry
  • Advanced reporting
  • App integration

Cons:

  • Occasional syncing problems
  • Automatic logout 

Pricing: Monthly plans start at $7 per user per month. Annual plans start at $70 per user. 

Capterra Rating: 4.5/5 (466 reviews)

 

Toggl

Toggl is another time-tracking software option. It streamlines the client billing process by collecting your team’s timesheets in one place. Toggl also has advanced reporting options. 

Pros:

  • Advanced analytics
  • Increases efficiency

Cons:

  • Learning curve
  • Inability to pause an active session

Pricing: The basic plan is free. If you need additional features, such as CSV file exports, you’ll need to upgrade to a paid plan. You can save 10% on plans if billed annually. 

Capterra Rating: 4.7/5 (2,112 reviews)

 

Password Management

 

LastPass

 
 

LastPass is password management software so teams can securely store and share passwords. It helps accounting firms improve security and reduce the risk of data breaches by providing a centralized location for all passwords.

Pros:

  • Secures passwords
  • Improves collaboration

Cons:

  • Occasional outages

Pricing: The basic plan is free. The Premium plan is $3 per user per month.

Capterra Rating: 4.6/5 (2,630 reviews)

 

1Password

Another option for sharing passwords and logins with a team is 1Password. Accounting firms can use this software to minimize the time spent searching for login information.

Pros:

  • Increased password security
  • Separate vaults for different categories

Cons:

  • Cost
  • Confusing interface
  • Mobile app can be hard to use

Pricing: The Starter Pack is available for $19.95 per month for up to 10 people and is billed annually. Another option is the Business plan, which is $7.99 per user per month. Enterprise plans are also available. 

Capterra Rating: 4.7/5 (1,902 reviews)

See Jetpack Worflow In Action

Get under the hood of Jetpack Workflow’s accounting workflow and project management platform. See some of the top features and how it helps your firm standardize, automate, and track client work more efficiently.

 

Podcast

 

 

Welcome

 

Join us today as we talk with Joe and Carla Castro on the Jetpack Workflow, Growing Your Firm podcast. 

 

Joe and Carla are the founders behind Cycle CPA, let’s dive right in! 

 

Resources

 

     

     

    About Joe and Carla 

     

    Joe and Carla are from Long Island, NY, where they took the train into the city at the very beginning of their journey. During their commute, they discovered the Growing Your Firm Podcast, taking in as much information as possible. They started Cycle CPA at one of the most challenging times any of us have faced, Q4 of 2019 as it led into the testing time of 2020.

     

    Thankfully, due to Carla’s previous professional experience, they landed in the right niche. Because COVID-19 created much demand for home improvement projects and investments in people’s homes, this allowed for their business in the green industry to thrive and grow, both figuratively and literally. 

     

    Who, What, When, Where, & Marketing 

     

    Joe talks with David about two important questions Cycle CPA asked in the early stages of its development. 

     

       

        1. Where is the best place to get new clients?

        1. What would be the client acquisition cost?

       

      Joe explains that if we understand where to focus and how much it will cost, businesses are able to scale up rather quickly. It certainly worked for Cycle CPA as they’ve recently passed 7-figure revenues, and are looking into hiring their 12th employee in just about three years. 

       

      We can also learn from their conversation that many accounting firms aren’t taking advantage of marketing, online marketing tools, advertising dollars, etc. 

       

      Joe uses the terms, patience and presenting the value that you can provide. For more information on accounting firm marketing, check out this Growing Your Firm Podcast.

       

      Creating Value and Maintaining It 

       

      Marketing is crucial in the world today as are social media platforms such as LinkedIn, Facebook, Twitter, Youtube, and many more. The daily newspaper is becoming obsolete and platforms like TikTok and Instagram Reels are the next big thing. 

       

      Joe explains that their firm focused on marketing from its inception, spending time and efforts on ads. More importantly, however, Cycle CPA noticed the significance in creating value and how it helps with maintaining potential clients. It’s also important to note their focus on brand development. 

       

      Joe explains that leading with the following can help potential clients keep you in mind, even if now isn’t the best time for them. 

       

         

          • Leading with value provided 

          • Leading with education and experience 

          • Creating a brand that is remembered 

         

        Even in the scenario that your personal efforts don’t land a client, it’s still important that they know who you are and what value your business can provide. Once this information is clearly communicated; it creates accountability, remembrance and the possibility that consumers want to do business with you when the time is right. 

         

        Joe and Carla’s success can be attributed to their hard work, grit mindsets, and YouTube (sort of).

         

        Carla is the CPA out of the two, and she manages the accounting and operational side of the business. While Joe has taught himself marketing funnels using YouTube, he also manages the HR side of the business. 

         

        For more information on marketing funnels, check out our video here

         

        Get everything you need to manage projects and meet deadlines.

        Subscribe to our weekly newsletter, and get 32 free accounting workflow templates today!​​

        sign me up!

         

         

        As the demand for time grows with the influx of clients, it’s important to prioritize what needs need to go where. Carla opens up about the importance of understanding the production rate. She defines this as the amount of time it takes staff to complete a service and/or revenue stream that Cycle CPA offers. 

         

        Here is an example they shared. 

         

        Carla uses a transaction count measurement in terms of the bookkeeping side of their business. To be more specific, it is recording a transaction and reconciling the length of time necessary for the staff to complete it. 

         

        In essence, Production Rate (Transaction Count) = actual time (minutes) spent on the project.

         

        Another measurement they use is prep times required for meetings.

         

        Cycle CPA asks the following questions when it comes to meetings: 

         

           

            • Historically, how long does it take to prepare for a quarterly meeting? 

            • How long does it take to prepare for a monthly meeting?

           

          Once identified, Carla uses historical information to derive all of the prep time based on the transaction count and revenue size of the client. 

           

          From here, it’s easy to see that by allocating project budgets (in time) to their staff, Cycle CPA is able to track, measure, and re-measure why projects were over, under, or on target. This also helps with measuring if their staff is over or under their specific working capacity. 

           

          We can learn much from the formulas and processes Carla and Joe use within their virtual Accounting Services firm. 

           

          They take a new-age approach to an age-old profession. One perspective Carla and Joe use is getting away from the fear based 70-hour work week and focusing on the flexibility that comes with the virtual workforce.

           

          For further information on the services and pricing provided by Cycle CPA: 

           

             

             

            If you’re seeking more information or further resources, you can always go to www.jetpackworkflow.com/blog

             

            We will see you there!

             

            See Jetpack Worflow In Action

            Get under the hood of Jetpack Workflow’s accounting workflow and project management platform. See some of the top features and how it helps your firm standardize, automate, and track client work more efficiently.
            accounting invoice template

            Like many accounting processes, billing and invoicing for your accounting services can be repetitive tasks. However, submitting detailed invoices in a timely manner allows you to track and manage receivables easily and makes you look professional. 

            We’ve created an accounting invoice template to help save you time and streamline the process. In addition, below the free invoice template, you’ll find 32 additional templates you can use in your accounting practice.

            What to Include in Your Invoice Template

            A standard invoice typically includes the following elements:

            • Unique invoice number: a distinct identifier for the invoice, which helps both you and your client keep track of payments
            • Date: the date the invoice is issued
            • Information about the company issuing the invoice: company name, address, and contact information. 
            • Information about the client: client’s name, address, and contact information
            • Description of the goods or services provided: a detailed section clearly describing each charge
            • Quantity and price of each item: the number of units (or number of hours) and the cost per unit for each item invoiced
            • Subtotal: the cost of the goods or services before any discounts or taxes are applied
            • Discounts: any discounts applied to the invoice
            • Tax: the amount of sales tax applied to the invoice, if applicable
            • Total: the total amount due, including any applied discounts or taxes 
            • Payment terms: the time frame within which the invoice is to be paid
            • Notes: any additional notes or comments about the invoice, such as online payment options 

            Some invoices may also include fields for shipping information or a list of any additional charges or late fees. Be as clear and detailed as possible when creating an invoice. Your clients should understand exactly what the charges are for and how much they owe.

            Hourly vs. Project-Based Billing

            There are a few things to consider when deciding between an hourly rate or project-based billing.

            • The nature of the work: When the work is well-defined and can be completed within a set time frame, project-based billing may be more suitable. If the work is ongoing or open-ended, hourly billing may be a better option.
            • The client’s preferences: Some clients may prefer the predictability of a fixed-price project, while others may be more comfortable with hourly billing. Discuss billing preferences with your client so you can agree on a plan that works for both of you.
            • The complexity of the work: If the work is complex and may require a lot of unexpected effort, hourly billing may be more appropriate. An hourly rate compensates an accountant for any additional time spent on the project.
            • The accountant’s preferences: Consider your firm’s preferences and business model. Some accountants may prefer hourly billing because it allows them to be paid for their time and expertise, while others may prefer project-based billing because it helps them plan and budget their workload.

            Ultimately, the best billing method will depend on the specific needs and preferences of the accounting firm and its clients.

            Free Accounting Invoice Template

            You can copy the template below or download the Google Sheets version here. To make a copy, click on the “File” tab in the upper right-hand corner and select “Make a copy” from the menu to save it to your personal Google Drive. 

            To download it, click on the “File” tab in the upper right-hand corner and select “Download” from the menu. You can choose to download it as a Microsoft Excel or PDF file. 

            free accounting invoice template screenshot

            BONUS: 32 Additional Free Templates for Accounting Firms

            Whether it’s invoicing, client onboarding, or general project management, there’s no need to create your accounting task workflows from scratch. 

            Jetpack Workflow created a series of templates to help you hit the ground running. Download these 32 workflow templates, and customize them to meet your company’s needs. 

            Need Help Managing Client Projects?

            Are you tired of feeling overwhelmed and disorganized in your practice? Do you struggle to keep track of tasks, deadlines, and client information? If so, Jetpack Workflow could be the solution for your accounting firm.

            Jetpack Workflow is a powerful and versatile project management tool specially designed for accounting and finance professionals. Create and assign tasks, set deadlines, and track your progress all in one place. An efficient workflow allows you to focus on delivering high-quality service to your clients.

            In addition to being a task management tool, Jetpack Workflow is a great way to keep your client information organized. You can store documents, notes, and contact information in one central location, making it easy to access the information you need when you need it. 

            Jetpack Workflow can also improve communication and collaboration with your team. You can share documents and tasks, leaving comments and feedback as you work. Everyone stays on the same page, even when you’re not in the same location.

            Try Jetpack Workflow today on a free 14-day trial and see the difference it can make in your accounting practice. 

            See Jetpack Worflow In Action

            Get under the hood of Jetpack Workflow’s accounting workflow and project management platform. See some of the top features and how it helps your firm standardize, automate, and track client work more efficiently.

             

             

            Roger Knecht

             

            Roger is a returning guest on the Growing Your Firm Podcast and we are excited to have him back! He is the president of Universal Accounting, a friend of our show, and tends to make our inbox light up. Universal Accounting is considered a post-secondary school for accounting professionals, and Robert and his team help countless individuals. 

             

            If you: 

             

               

                • Are an Accounting firm owner

                • Provide a bookkeeping service

                • Offer tax practices 

                • Are a CFO 

               

              Then, you fall right into a portion of Universal’s niche. 

               

              UA may also be able to assist by working directly with the firm owner, or even focus on staff training in order to bring them up to speed with certifications. Roger explains that in order to build what he calls a premier accounting firm, supporting the staff is a crucial piece of their process. 

               

              Visit their website to further see how Roger and Universal Accounting may be able to help. 

               

              How Do We Adapt to Post-2020 Vision? 

               

              David and Roger discuss the abnormalities businesses were faced with during and after the COVID Pandemic. 

               

              David Cristello, founder and CEO of Jetpack Workflow, offers two questions and perspectives for Roger, and the biggest takeaway here is to study which routes accounting firms are taking, now that we are nearing 2023

               

              Have the firms adapted to the new age of business with strategies like remote teams, cloud-based software, and workflow pricing models, or have firms gone back to a more traditional way of thinking as if it is 2019 again? 

               

              What we hear from Roger is great to consider. Instead of getting the play-by-play on what these firms are doing, Roger comments on more principle-based scenarios: 

               

                 

                  • What are the areas of focus and how do we adapt to the changing nature of the world today? For example, what is the problem today (inflation) impacting the business? What can be done about it? 

                 

                OR 

                 

                   

                    • What is the accounting firm learning that translates to successful opportunities for the clients? In this scenario, how is PPP money appropriately handled, and what does the firm recognize about that? 

                   

                  Roger presents various ideas that are important to consider when it comes to conversations with clients. 

                   

                  January 1st got here fast and Roger gives us two key points to recognize and focus on (outside of questions firms should already be asking). 

                   

                     

                      1. An abundance of business clients struggle with cash flow.

                           

                            1. When it comes to addressing these frustrations, the accounting firm is the perfect place to provide all the answers business owners need surrounding their cash flow crisis. 

                        1. A strategic advantage for the accounting firm is buying into the tax professional title.

                             

                              1. Whether it’s tax planning, strategy, or general service,  firms should buy into these potential revenue streams as business owners are extremely open to hearing how the accounting firm can save them money. 

                         

                        Roger leaves us with a final thought, no news isn’t good news. Open and clear communication with the accounting firm is crucial for both the business itself and the vision going forward. Not every business owner is able to consider EVERY problem, opportunity, and potential benefit that exists. That’s why it’s important for accounting firms to be vocal about possible issues that the business owner may not see. 

                         

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                        In general, has the accounting firm clearly defined the services that are offered to its clients? Roger breaks down three core 1a and 1b services that a firm should be offering: 

                         

                           

                            1. Accounting and Bookkeeping

                                 

                                  1. Bookkeeping is everything that is done in order to prepare financial reports. Once the client receives the P&L, balance sheet, cash flow statement, etc. the bookkeeping role is completed. 

                                  1. When it comes to accounting, however, if offered by the firm, the job is not finished. Once these reports are generated, how are they being interpreted and studied in order to provide the business owner with key areas of focus? 

                              1. Tax Planning and Preparation

                                   

                                    1. Tax preparation is simple: prepare the returns → submit them to the client. Tax Planning, on the other hand, requires much more focus and detail. These are strategies related to R&D, tax credits, cost segregation for property owners, and more. 

                                1. CFO and Advisory Services

                                     

                                      1. CFO and Advisory Services are the most involved, and yet quite possibly the most valuable. These are the hands-on opportunities that require the firm to get their Mike Rowe on and dig into their client’s business, literally. As for an idea related to  process improvement models and lean 6 sigma principles, ‘if you are unable to understand the cause of a problem it is impossible to solve it.’ – Naoto Kan 

                                 

                                Baby Boomers and M & As 

                                 

                                David brings forth an interesting question. Because many retirees are expected in the coming years, does this also mean that the sales of business and Mergers & Acquisitions are likely to increase as well? Simply put. Yes. 

                                 

                                Roger enlightens us that these opportunities are abundant, and the accounting firm should realize that in order to grow with their client (and their client’s business), the relationships between the owners and the firms need to be integrated.  

                                 

                                This proves to be an excellent opportunity to act as the client’s first-hand resource for all their capital, funding, and valuation perspectives. 

                                 

                                One final piece of food for thought: As an accounting firm, it’s important to know the ins-and-outs of the clients and their businesses, not just a matter of being aware of them. 

                                 

                                It seems as if Roger and David discuss the idea that the more investments that are made into their clients, the higher the dividend pays… but hey we’re accountants, not stock brokers. 

                                 

                                If you enjoyed this recap, be sure to listen to the full podcast above!

                                 

                                See Jetpack Worflow In Action

                                Get under the hood of Jetpack Workflow’s accounting workflow and project management platform. See some of the top features and how it helps your firm standardize, automate, and track client work more efficiently.