bookkeeping workflow tips

You’ve grown your business and are now juggling several clients. Putting workflows into place is a critical part of making sure you can scale your bookkeeping firm while keeping your clients and employees happy. 

We’ve compiled a list of our best tips to manage your bookkeeping workflows to ensure nothing falls through the cracks, and your client satisfaction levels remain high.

1. Remember to Account for the Client’s Experience in the Workflow

David Cristello, founder and CEO of Jetpack Workflow, has interviewed hundreds of bookkeeping and accounting firm owners and verified that the #1 tip when it comes to bookkeeping workflows is to account for the client experience.

As a small business owner, it’s easy to focus on your team’s experience of each bookkeeping engagement. However, understanding the client’s side of the engagement is key. 

This means that you should work with your client so they understand what is needed from them and (equally important) timelines when the information is needed. Clients should understand how you will communicate questions and who will be copied on written communication (including email). In the event of an urgent inquiry or request, the client should know who they need to contact to get assistance. By setting the client’s expectations, the client won’t be left guessing what to do next. 

As part of workflow design, the team should have a unified answer and be able to design an experience whereby the client thoroughly understands all of these things. You want them to have a consistent experience with your team and build trust equally with all team members. This allows you to service your clients even when one of your team members is out of the office without missing a beat or deadline.

Once you’ve established your procedures, you should continue to monitor your client’s satisfaction and refine the process. You should ensure that any future changes to policies or procedures are communicated to your clients in advance.

2. Verify You Have Collected All Materials Before Diving Into the Work

It can be incredibly frustrating to start a project only to realize that you’re missing key materials. One of the biggest efficiency killers in bookkeeping is picking up a file several times without being able to complete the work because it’s missing critical financial information. 

Bookkeeping requires compiling several sources of information into a cohesive financial statement. Some information will be collected directly from the source, while other items will be received from the client. 

Having a standard checklist of items to collect each month and ensuring you have them before you start means that you will be able to complete the project at one time. Before you begin any project, it’s important to take a moment to double-check that you have everything you need. This will save you (and your team) time and frustration in the long run. 

Of course, it’s not always possible to know exactly what you need in advance. When missing items are identified, a complete list of missing items should be sent to the client. By minimizing the back and forth emails, you can improve your efficiency.

Once you’ve collected all your items, that’s when the work should begin. Next time you’re about to start a project, take a moment to verify that you have everything you need. It might just save you the headache later on.

3. Get a Project Management System Going to Manage All Your Checklists/Workflows

As anyone who’s ever tried to organize a construction project knows, there are a million different things that need to get done, and it can be tough to keep track of them all. That’s where a project management system comes in handy. 

By setting up a plan with all the task lists and workflow templates you need, you can manage your projects more effectively and ensure that nothing is missed. A good project management system can do a lot of heavy lifting for you and your staff. 

There are several different ways to set up a project management system. Take some time to figure out what will work best for you and your team. Most bookkeeping practices start by tracking lists on paper, and as their team grows, they expand to shared to-do lists or spreadsheets.  

However, as your team continues to expand, these basic organizational systems can become unwieldy. Once your team is more than even 2-3 people, you should consider implementing a complete workflow management system. 

Jetpack Workflow was built from the ground up with bookkeepers and accountants in mind. The system has numerous predefined workflows for bookkeeping tasks and allows your team to customize the templates based on your needs. You can also see what everyone within your team is working on and even better your capacity with our capacity planning feature.

If you’re considering implementing a workflow management system but aren’t sure yet, Jetpack Workflow offers a free 14-day trial for you to see the improvement in your team’s efficiency firsthand.

4. Understand the Client’s Preferred Communication Channels to Resolve Issues

When dealing with customer service issues, it’s important to understand the client’s preferred communication channels. Some people prefer to talk on the phone, while others would rather use email or text. 

For example, if they prefer to email, you can give them a specific staff member’s email address to use. By understanding and respecting the client’s preferred communication channels, you can build a stronger relationship and provide better customer service.

5. Create a Mind Map Before Bringing Tasks Into Your Workflow System

In an interview on the Growing Your Firm podcast, Workflow Queen Alyssa Lang told us you should start by asking yourself what your least favorite task is. Next, figure out how you can take that task off your plate or at least use automation to reduce the amount of time you spend doing it.

 

 

“One of the number ons processes that most people want me to help them with is literally onboarding.” –Alyssa Lang

For example, with a standardized onboarding process, you can ensure that you have all the necessary access to the clients’ data, communication preferences set, and team members assigned. This will minimize errors from the outset of the client engagement.

By creating a mindmap, you can envision the steps involved in the processes and think through all the processes that can be setup with workflows. You can also determine the best method for your team to track their workflow and assign tasks.

Once you’ve finished mind mapping, you can mold your mind map into standardized processes. However, you should revisit the exercise on a regular basis to ensure that the process is still working for your team.

See Jetpack Worflow In Action

Get under the hood of Jetpack Workflow’s accounting workflow and project management platform. See some of the top features and how it helps your firm standardize, automate, and track client work more efficiently.
paperless accounting firm

The paperless office has been a goal of businesses for decades, but it’s only recently that we have the technology to make it possible. There are many benefits of going paperless – it’s better for the environment, it can save you money on supplies and storage, and it can make your accounting firm more efficient and organized.

This article will detail the steps involved in transitioning from a traditional paper-based environment to one that is paperless, how to implement each step, and the time commitment involved. Get ready to toss out those filing cabinets!

Note: Each step includes a ranking from 1 to 5 for the time commitment, with 1 being a low time commitment and 5 being a high time commitment.

Step 1: Implement a Document Management System

A document management system (DMS) is a system used to track and store electronic documents and/or images of paper documents. It is usually also equipped with capabilities for creating and editing documents, authorizing access, and auditing document usage. 

A DMS often provides storage, versioning, check-in/check-out, annotation, indexing, and full-text search capabilities. For accounting firms, a DMS will organize a system by client and then by year.

You’ll want to research a DMS prior to implementing it for your firm. The initial time involved in the transition to a DMS will be prohibitive, if you change between several different systems.

Time commitment: 5 for the initial setup, 1-2 for ongoing maintenance. 

Step 2: Train Your Staff

For a paperless office to be successful, your employees need to be on the same page regarding saving and organizing documents. Without full buy-in from your staff, you’ll spend a lot of time hunting down missing files

Initial training should include a discussion of how files will be organized within the paperless system, naming conventions, and best practices. At the beginning of paperless system implementation, you should check in with your staff regularly to identify issues with the new system. Any updates should be communicated to the entire staff at once.

Time commitment: 2

Step 3: Go Digital With Client Communication

Though some clients still prefer to receive mail from their accountants, the number of clients preferring snail mail has dwindled rapidly in recent years. Communicating with clients via email gives you a record of all of your client communication and minimizes the chances of letters getting lost in the mail – all while reducing paperwork for both parties. 

Most, if not all, client communication can be completed digitally. Invoices, financial statements, and clarification requests can all be sent electronically. For clients that prefer face-to-face meetings, Zoom, Teams and other virtual meeting software can be implemented.

Time commitment: -1 (digital communication is likely going to save you time)

Step 4: Use E-Signatures

E-Signatures allow clients to sign important documents such as service agreements, engagement letters, and tax returns digitally, thus avoiding the need to create paper versions of these documents. 

There are several companies that offer digital signatures, such as Docusign and PandaDoc. Some accounting and tax software have integrated e-signatures. Clients will need to prove their identity and accept the agreement to sign documents electronically. The process is much quicker than mailing your clients’ documents, having them sign the documents, then waiting to receive them back by mail. 

Time commitment: 1 (after initially explaining the process to your clients, e-signatures should save you time)

Step 5: Scan Everything

If you are transitioning from a paper-based firm to a paperless firm, there will be many important documents that only exist on paper. A scanner will become the most important piece of equipment in your office. It’s important to scan these documents and add them to your digital file system. By having everything scanned and in one place, you will save yourself from the hassle of tracking down paper files.

The initial document scanning of historical files will take a significant investment of time. If you don’t have the staff available to scan all the documents at once, you can make it a point to scan each file the first time you use it after going paperless. You can mark each file as it has been scanned and box up the file for off-site document storage.

You can also Google for professional scanning services near you if you’d prefer to pay for a vendor to initially scan all your existing paper files.

Time commitment:

Step 6: Go Paperless With New Clients

As you acquire new clients, start by using your paperless procedures and filing systems. This gives you the chance to establish best practices with your new client from the outset.

Starting new client files as paperless will require you to have established procedures in place for creating new digital files and ensuring you have digital copies of all the necessary files. Legacy companies and established work processes can make the transition more difficult for existing clients.

Time commitment:

Step 7: Use Digital Backups

Even the best filing system will occasionally encounter hiccups. It’s important to ensure your data is safely backed up and accessible in the event of a server malfunction. You can keep backups of your data locally or in the cloud. The right type of backup for your company will depend on your budget and storage needs.

If you decide to backup your data locally, you will need to invest in an external hard drive or a dedicated storage device. For cloud backups, do your research to determine which backup provider provides the features and price point your company needs.

Two popular services to consider are Dropbox and Google Drive.

Time commitment:

ditch the printer

Step 8: Ditch The Printer

Step 8 might be the scariest step for accounting firms who are used to working with paper. Ditching your printer is one of the most important steps in making a clean break from your previous paper-based environment. 

It might be tempting to get rid of all your printers, but you should still keep one. There are still instances where communication needs to be sent to clients via paper, and you might need to print checks or put a wet signature on a document. 

Time commitment:

Step 9: Get Creative With Forms

Use digital forms instead of paper ones whenever possible. For example, you can use an online form builder to create custom client intake forms

Digital forms can be used where you need similar information from all your clients. People will appreciate the ability to quickly type in their answers and, for well-designed forms, use autofill to save them from entering some of their data manually.

Time commitment:

Step 10: Use Mobile Apps

There are many great apps that can help you become a paperless accounting firm, from scanning apps to expense tracking apps. Find the ones that work best for your firm and put them to good use.

Time commitment:

Step 11: Go Green 

Though you may be transitioning to a paperless environment because of the increased efficiency of your team, it’s also the perfect opportunity to decrease your environmental footprint. 

The amount of paper used by a paperless office is substantially less than a paper-based company (obviously). But you can also choose environmentally friendly pens and ink to use when you need to complete work offline.

Time commitment: 2

Step 12: Encourage Paperless Payments

Paperless invoicing allows business owners to send and track invoices electronically. There are a number of software programs that can be used to create and send paperless invoices. 

Once you’ve chosen a program, setting up paperless invoicing is easy. Simply enter your customer’s information and the amount due, and the program will generate an invoice that can be emailed or printed. You can also set up recurring invoices for customers who are on a regular payment schedule. 

Time commitment:

Step 13: Track Your Tasks Digitally

One of the biggest fears in a paperless environment is that tasks will fall through the cracks. Without paper files as reminders for work that needs to be done, some tasks can be easily overlooked.

One of the best ways to ensure nothing is missed is the implementation of a workflow management system, like Jetpack Workflow. These systems track outstanding tasks and the person responsible for completing each item in the workflow. See why over 6,000 accountants and bookkeepers use Jetpack Workflow with a free 14-day trial.

Time commitment:

See Jetpack Worflow In Action

Get under the hood of Jetpack Workflow’s accounting workflow and project management platform. See some of the top features and how it helps your firm standardize, automate, and track client work more efficiently.

 

 

Summary

 

  • 3 Core Services
  • Building a Team
  • Your Niche and its Opportunities
  • The Strategies of Tax Planning
  • 3 Prioritizing Questions for Your Business/Firm
  • 2 Keys to Success and Accounting

 

Resources

 

 

Connect with Roger Knecht

 

 

Meet Roger Knecht

 

Roger Knecht is the President of Universal Accounting Center and hosts the podcast “Building the Premier Accounting Firm.” Roger assists accounting professionals in having a premier accounting firm in their area by offering quality services and getting paid for what they are worth.

 

In this podcast, Roger details several pieces of advice that will help you grow your firm.

 

Three Core Services 

 

Roger mentions three core services that a successful full-service accounting firm needs to offer. 

 

  1. Bookkeeping and Accounting Services

 

  • You should offer the bookkeeping and accounting services that a business owner needs monthly.

 

  1. Tax Planning and Preparation

 

  • You should be leveraging the legal tax strategies and limiting the tax liability for your clients throughout the year. 

 

  1. CFO and Advisory Services

 

  • With CFO and Advisory services, your client sees you more than just the accountant–you’re their trusted strategic advisor. 

 

With these three core services, you are fully connected and passionate about your work with your clients. 

 

Building a Team

 

Roger says that when you go beyond the basics of running your business (such as only seeing your business as a simple workspace), you will grow a self-sustaining business.  

 

As you continue to grow, you might want to hire individuals who will operate certain parts of your business. These individuals offer a full suite of services that allows you to designate others for different services in your firm. For example, you may bring in a bookkeeping client who eventually becomes a tax client.

 

This process becomes a synergistic effort that can enhance your business. As you build your team, you have a well-sustained business model that transforms into a full-service accounting business.

 

Your Niche and its Opportunities

 

Roger promotes the “niche” concept. Niches are important for firm owners. By finding their niche, that firm owner can provide excellent specialized services that are profitable and enjoyable.

 

However, you shouldn’t exactly turn away other clients. Clients might not want to work with you if you have a specific niche. Your niche should not dispel opportunities. 

 

For example, if your firm specializes in services for dentists, why turn away orthodontists? You can give the same services that you perform for dentists to orthodontists. Although the professions have slight differences, they both work in the same field that you know how to assist and likely enjoy doing so. 

 

Over time, your business might have to change and adapt. During this time of transition, you have to open yourself up to opportunities. If you close yourself out of opportunities because you’re stuck on this specific niche, you are not allowing your firm to grow. 

 

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The Strategies of Tax Planning

 

Why are individuals not leaning more into tax planning? Roger understands the distinction between tax planning and tax preparation. With tax preparation, you can make great money by merely offering the service. 

 

However, tax planning has gained traction because of its value pricing. Tax planning offers opportunities, including:

 

  • R&D Tax Credits
  • Cost Segregation 
  • Conservation Ease Opportunities

 

If you know how to perform these strategies and understand tax law, why not try tax planning? By strategizing, you can go to a business owner and say you can save them money by working together to come to the right decisions.

 

You are now making a lot more money for the tax services you provide for a client in the tax planning field. You have to realize, though, that your job has now changed. It’s no longer the return you’re doing–it’s connecting and supporting the clients. 

 

With tax planning services, you are:

 

  • Continually meeting with clients
  • Asking them questions to help make business decisions
  • Changing their business model to adapt to the tax laws that exist today

 

Your processes involving tax planning take strategy and time. It takes education on your part. Having a background in tax planning will make you feel comfortable about the advice you provide. The work of tax planning turns some people away–but, for others, it’s a rewarding and strategic service. 

 

Three Prioritizing Questions for Your Business/Firm

 

What questions should you, as a firm owner, be asking? What are the priorities in your firm?

 

Roger has three questions that will help you zero in on what you should prioritize in your business/firm and enable you to move forward.

 

  1. Are you in a position where you want and/or need more clients?

 

Are you trying to grow your business? To help yourself grow, you might need more clients. 

 

Some people might answer, “I don’t need more clients. I’m too busy.” If so, then here’s the next question that you should ask yourself:

 

  1. Are you in a position where you feel the pricing is not where it should be? 

 

Are you getting paid for what you’re worth? In some instances, to charge more, you need to start offering more value to your services to justify your price changes. 

 

Are you offering enough value already? A few questions that can help check you on this include:

 

  • Am I doing the taxes for the accounting clients that I have?
  • Am I looking at the opportunities to move into the advisory space and start offering advisory services?
  • Am I charging and offering my clients the services they need?

 

Perhaps you don’t want to offer more services, you’re good on pay, and you love what you’re doing. This answer flows into the last question:

 

  1. Are you working too much?

 

You want to be more profitable. You want to charge the same amount of money for the same work for the same clients, but you’d like to do it quicker and more efficiently. 

 

Find your biggest challenges and put your time and attention into those problem spots. The answers to your challenges may involve:

 

  • Growing your business
  • Getting more clients
  • Offering more services so you can increase the average revenue per client

 

Wherever you act upon your challenges will bring a new outlook to your firm.

 

Maybe you have all of Roger’s questions already answered. Still, you should look for ways to see how you can perform your services more efficiently and charge what you’re still charging with more added personal time off. 

 

Two Keys to Success and Accounting

 

Roger says that the two keys to success and accounting are:

 

  1. Confidence

 

You need the confidence to look a business owner in the eye and say, “I can do what you need.” You need to have confidence in yourself as you feel you’re determined to handle all of the three core services that a business owner would want. 

 

To build confidence, practice this type of conversation with a peer or in your mirror. Your confidence builds over time as you meet more clients and boldly represent yourself.

 

  1. Competence

 

You have to have the skills for the services you are offering and the competency to perform your services efficiently. If it’s taking you 10 hours to do a job that should take three hours, you are not making the money you deserve. 

 

You’re not making the money you could be making because you are performing inefficiently. You are not using the proper tools to operate your profession well. How well can you deliver and work efficiently to bring in more profit? 

 

Once you answer that question for yourself, you will find yourself in a confident and competent mindset. 

 

Roger’s advice is sure to help you grow your firm. From understanding your core services to realizing what you are worth, your firm will flourish.

 

To hear more of Roger’s advice, listen to the full episode above and share it with a fellow firm owner that needs to listen to this advice!

 

See Jetpack Worflow In Action

Get under the hood of Jetpack Workflow’s accounting workflow and project management platform. See some of the top features and how it helps your firm standardize, automate, and track client work more efficiently.
weekly bookkeeping checklist

Running a successful bookkeeping business means juggling several competing priorities at any given moment. 

Being organized is key to ensuring that nothing is being missed and you are handling your clients’ accounting efficiently. That’s where a good bookkeeping checklist comes in handy. 

Below is a list of 15 items that should be done each week to help you avoid overlooking any key activities.

15 Key Weekly Bookkeeping Tasks to Include in Your Checklist

By performing each of these tasks regularly (ideally, weekly), you’ll stay on top of your clients’ bookkeeping and have readily available answers to their accounting questions. Though not every task will apply to each of your clients, the list below covers the regular bookkeeping tasks you should complete.

1. Enter Transactions

By far the most basic bookkeeping function, it’s crucial that your clients’ activity is pulled into their accounting system regularly. Entering transactions weekly allows you to raise questions promptly before your client has forgotten the purpose of a transaction. 

You can also provide feedback to your clients quickly if there is a check or payment that doesn’t process correctly.

2. Categorize Transactions

Along with entering transactions, you can organize them each week to avoid having large batches of transactions to allocate at the end of a month. Categorizing transactions soon after they are made means the purchase is fresh in your clients’ minds. 

If there are unusual transactions from unfamiliar vendors, you can bring them to your client’s attention. 

3. Make Deposits

Though some clients make regular bank deposits on their own, you’ll need to make deposits at least weekly for clients in cases where you are responsible for posting deposits to accounts receivable and depositing the funds. 

If your clients collect payment electronically, you can match up deposits with the deposits received by the bank to ensure accuracy. 

bank reconciliation

4. Bank Reconciliation

Accounts are usually reconciled monthly once bank and credit card statements have been received. With online access to accounts, bank and credit card accounts can be reconciled regularly to quickly catch any missing transactions. 

The reconciliation task can be completed quickly, if you import transactions directly from the clients’ accounts. 

5. Accounts Payable

You should collect and enter bills each week to ensure nothing is missed. This is true whether the clients receive bills electronically or by paper. You should monitor bills on autopay to verify payments are being made by the due date and that the clients’ payment method has not expired. 

Being vigilant can help your clients avoid interest and late fees on missed bills from suppliers.

6. Account Receivable

Accounts receivable should be monitored weekly. This includes sending out any new bills to customers and posting payments against the customers’ accounts. If there are outstanding invoices or past due balances, you should contact the customers as a reminder and request payment. 

Excessively delinquent accounts should be brought to your clients’ attention so you can take action, such as contacting a collection agency. 

7. Review Inventory

Depending on the size and complexity of your clients’ inventory, you should regularly review inventory counts to ensure accuracy and completeness. A full inventory reconciliation should be completed once a year prior to closing the books at the end of the year. 

Weekly inventory checks may include verifying a single product or adjusting inventory levels for price changes.

8. Review Timesheets

Most hourly employees turn in their timesheets each week. By reviewing the timesheets weekly, you can follow up with the employees to verify hours soon after the end of the period but before it becomes more difficult to recreate timesheets or correct errors. 

Asking managers for weekly timesheet approval can avoid a scramble when it’s time to process payroll. 

9. Process Payroll

Though most employees are not paid weekly, you should check the payroll schedule each week to ensure you are processing payroll promptly. Though the rules differ by state, most states have hefty fines for late payroll payments. 

You should also check weekly to ensure that all outstanding payroll tax payments have been made.

10. Review Financial Statements

Though most clients want monthly financial statements, you should review your clients’ financial statements each week to check for anomalies and correct them before you need to provide financial reports. 

These weekly checks will include verifying that account balances make sense and expenses are properly classified.

11. Check Cash Available

Once all the transactions are recorded, you can look at the clients’ available cash and upcoming payments in accounts payable. By comparing the two balances, you can help your clients ensure they have cash available for upcoming payment responsibilities.

12. File Documentation

Handling paperwork each week as you complete bookkeeping will avoid a large backlog at the end of the month. You do not need to keep paper copies of receipts and other documentation. The paperwork can be scanned and properly filed on a server. 

13. Backup Data

After completing the week’s work, you should back up your clients’data. Backups can be cloud-based or kept on local servers. You also need to make sure you know how to restore the backup in case the original data is lost.

14. Client Billing

After you’ve handled all of your clients’ work, you should ensure that the billing for your bookkeeping firm is up-to-date. If you bill clients on an hourly basis, you should make sure your own timesheet is up to date and all invoices have been sent out.

15. Plan the Next Week

At the end of every week, you should take a moment to plan out your work for the coming week. This review should include a calendar check for meetings and planning enough time to complete your work. 

Make sure to build buffer time for unexpected client questions and requests.

Free Template – Bookkeeping Checklists

You can avoid having items falling through the cracks by standardizing your workflow

You can track your activities and tasks on paper, using spreadsheets, or within a workflow management tool like Jetpack Workflow. Jetpack Workflow is used by over 6,000 accounting and bookkeeping professionals to stay organized and avoid missing any critical deadlines. You can start with a free 14-day trial anytime.

If you’re not ready to transition to a full online workflow system, Jetpack Workflow has also created a set of 32 free workflow templates and checklists to help you get started (which includes a template of a weekly bookkeeping checklist). 

See Jetpack Worflow In Action

Get under the hood of Jetpack Workflow’s accounting workflow and project management platform. See some of the top features and how it helps your firm standardize, automate, and track client work more efficiently.

 

 

Summary

 

  • Meet Loren Fogelman
  • Unsung Heroes
  • Scarcity Mindset
  • Taking the Leap
  • Comparing Ourselves to Others
  • The Process of Changing Your Rates: Example
  • What Your Client Thinks
  • Good Better Best Pricing

 

Resources

 

 

Connect with Loren Fogelman

 

 

Meet Loren Fogelman

 

Loren Fogelman is the founder of Business Success Solution. From 2018 to 2022, HubSpot has recognized Business Success Solution in its annual list of the world’s top 22 business coaches. 

 

Her main goal is to focus on helping accounting professionals double their income while working half the time. She encourages accountants to raise their prices. With tactics like creating safe formulas and boosting your confidence during conversations with clients, Loren is eager to change how you view your current income.

 

Unsung Heroes

 

Loren believes that accountants are unsung heroes. Accountants deeply care about the services they provide for their clients. 

 

Accountants showed their dedication to their clients during the height of the COVID-19 pandemic. As businesses had to shut down due to COVID-19 protocols, accountants were there to help their clients navigate through the pandemic’s confusion. The unforeseen future frustrated the clients, but accountants supported them through and through.

 

However, accountants’ fees do not reflect their value. 

 

New clients might see reflective rates, but your older clients don’t. For many, it’s easier to present changes to new clients because they don’t know about your previous rates. Yet, your rates for your older clients remain unchanged because that conversation can be a little more difficult. Loren wants to change this process.

 

All clients need to see your change in rates. 

 

Scarcity Mindset

 

Changing your rates isn’t as scary as it sometimes seems. Raising your rates will benefit not just you but your clients as well.

 

Fear is one of the main factors that cause accountants to overthink changing their fees. 

 

Some fears include: 

 

  • Losing clients
  • The conversation
  • Doubting your value

 

However, if you let fear win and stick with your starting formula, your clients will see growth but your business won’t.

 

Loren says that by raising your rates, 82% of your clients will comply with your new pricing. The clients who leave are usually the ones you hoped would secretly leave anyway. 

 

This course correction levels up your firm and allows you to work with your ideal clients at a higher quality. 

 

Taking the Leap

 

Increasing your rates takes courage, and once you’ve started to see positive results, confidence will follow. 

 

However, don’t waste this courage on small price increases. A 5% or 10% increase won’t help you and you’ll still be undercharging for your services. 

 

Loren encourages accountants to shoot for a 2x or even 3x increase. Clients make these kinds of changes on their end. However, if you are nervous about taking the leap, you can comfortably and safely go for a 20% or 30% increase and not get pushback.

 

Get everything you need to manage projects and meet deadlines.

Subscribe to our weekly newsletter, and get 32 free accounting workflow templates today!​​

sign me up!

 

 

Accountants might try to compare themselves to others or analyze other data to determine how to price their rates. If you use this method, you will continue to underprice your services.

 

You need to understand the value from the clients’ point of view and price your services accordingly. This ensures you are basing your prices on what they value, not what you or others in the industry value. 

 

The Process of Changing your Rates: A Real-Life Example

 

Loren had a client who didn’t like talking about rates with her own clients. This client had not raised her rates for one specific client since they began working together in 2014. Her client went from a 6 to a multi-7-figure business. Even though the scope of work had expanded, he was still paying old rates of $200 a month. 

 

With Loren’s guidance, her client was able to overcome her fears and increase her prices. Here is a closer look at the process used: 

 

Packages

 

Packages are a great way to introduce versatility to your clients. 

 

Loren and her client created packages ranging from low to high: Silver, Gold, and Diamond. These packaging options allowed her clients to have three different choices of how to work with her.

 

Mock Conversation

 

To properly change her rates, this client had to understand the value of her services from her clients’ perspectives. She had to know why they chose to keep her accounting services as opposed to someone else. This knowledge would allow Loren’s client to ask more helpful questions during future conversations with her clients.

 

For practice, Loren roleplayed as a client. Loren’s client was able to ask questions and receive answers that she would hear during her actual conversations with her clients. At the end of their mock conversation, Loren gave her advice.

 

A mock conversation is a valuable way to:

 

  • Understand how the conversation will go
  • Correct your mistakes
  • Feel more prepared 

 

Results

 

After her preparation, Loren’s client had a conversation with her client and presented him with the three packaging options. She thought the client would be price-sensitive. However, her client chose Diamond (the higher package).

 

Loren’s client went from $200 to $1,200 a month with this specific client. She attained this new increase because she showed her client the value from his perspective instead of her own. 

 

What Your Client Thinks

 

Your clients are expecting more out of you but you won’t know unless you have the conversation. Sometimes what you think they value and what they actually value are two different things. 

 

You might want to ask your client:

 

  • What do you like about the services that we provide you?
  • Why do you like working with us?
  • What are the changes you see happening as a result of our services?

 

Asking questions gives you insight into your clients’ perspectives about you.

 

Good Better Best Pricing

 

The biggest roadblock is often not knowing where to start. Loren has a great formula that will help you get rolling: Good, Better, Best Pricing.

 

The Good Rate

 

New clients are coming to you because of your services. But what should you charge? 

 

Try looking at your current clients’ fixed rates. Multiply that by 1.5. Now you have your “good rate.” 

 

Charge three clients the “good rate”. You’ll quickly see your clients aren’t as price-sensitive as you had thought.

 

The Better Rate

 

After you involve three people in your good rate, you will gradually move into your “better rate.” 

 

The “better rate” is the original fixed fee multiplied by 2. Charge that rate for your next three new clients.

 

By implementing the better rate, you will have an easier time with value-based conversations and begin to understand what your clients care about and better answer their questions. You’ll also gain more confidence to work through objections.

 

The Best Rate

 

Now, we go into the “best rate” as clients continue to approach you based on your services.

 

The “best rate” is the original fixed fee multiplied by 3. 

 

With this rate, you don’t need as many clients to meet your revenue needs, and you’re working with clients who respect and value your services. 

 

Since you don’t need as many clients, you can work more closely with the ones you have to provide higher-level services. 

 

The Cycle Continues

 

Further down the road, you will recalibrate your rates. Your best rate then becomes your good rate and you will go through the Good Better Best Pricing process again.

 

Changing your rates might be a scary thought, but the rewards will benefit you in the end. 

 

Loren has the complete Good Better Best Pricing outline and more at Package and Price Handout – Business Success Solution.

 

Be sure to listen to the full episode above and share it with a fellow firm owner that needs to hear Loren’s advice!

 

See Jetpack Worflow In Action

Get under the hood of Jetpack Workflow’s accounting workflow and project management platform. See some of the top features and how it helps your firm standardize, automate, and track client work more efficiently.
bookkeeping daily workflow chart

If you’re looking for a way to be more efficient every day, take your bookkeeping process to the next level by ensuring that nothing falls through the cracks. To do so, you should have a bookkeeping workflow in place. Having standard steps for every project ensures you are doing your best quality work while spending the least time wondering what you should work on next. 

In this article, Jetpack Workflow has created a daily bookkeeping workflow to help you monitor your projects and ensure that your team isn’t skipping any steps.

What Your Bookkeeping Daily Workflow Chart Should Include

You should make sure that your daily workflow includes the following steps.

1. Plan The Day

Each day should start by planning for the rest of the day. If you don’t have a daily plan, your growing list of deadlines will fly by. Here’s what this might entail: 

Review Emails and Phone Calls

Your first tasks should be checking your emails and voicemails for any urgent client messages. Anything that is not urgent can be prioritized based on deadlines. If all of your clients’ books are up-to-date, then an urgent request for a financial statement can often be resolved with a quick email.

Respond to Inquiries and Acknowledge All Client Communications

One of the biggest complaints against people in the service industry is a lack of communication with clients. A simple email acknowledging a client’s email or call can often stop you from receiving additional follow-up communication from them. If you send an acknowledgment email without resolving the issue, you should give the client a timeline for when they can expect a complete response. This should go without saying, but responding to potential new clients quickly is essential!

Plan Out Your Time, Including Time for Meetings and Work

You should plan your day using the best method for you, whether this is a prioritized to-do list or time blocking. Remember to leave time for meetings (and transit time if you meet your clients in person). Make sure you have time free from distractions to get the work done.

2. Get to Work (on Accounting)

Once you’ve handled the administrative tasks of responding to emails and planning your day, it’s time to get to the actual work of accounting: 

Gather New Information

After determining which project you are starting with, gather the new data that has come in since you last updated your client’s books. This data can include statements, bank fees, bills, invoices, and payroll information. Ideally, you have access to these resources without having to ask the client for information through view access to their accounts. Otherwise, you will need to wait for clients to send you information (and hope they’ve sent it all).

Enter Transactions

You should enter all the transactions and activity included in the new documentation you received. All transactions should be recorded in the client’s books or imported through direct connections from the client’s accounts into their accounting system. The transactions should be reviewed for completeness, if you use automatic bank feeds.

File Documentation

The documentation should be filed away for future reference, whether you keep your records on paper or electronically. Ensuring that the source documents have been properly filed means you can access them in the future if need be. Filing immediately will save you from headaches (and a mess to sort through) later.

3. Request/Gather Missing Information

If you have holes in the information, reach out to the client. This lets them know that you are working on their project, even if it is incomplete. Waiting for clients to get back to you with the missing information is often the slowest part of the bookkeeping process. 

When requesting information from clients, be as specific as possible to ensure they get you the information you need.

4. Finish Accounting

Once you’ve got your hands on the missing information, you can finish up the bookkeeping by taking the following actions:

Update Books

You should incorporate the additional information you received from your client, if any was missing. At this point, you should also record any necessary journal entries to reclassify transactions or record non-cash transactions such as depreciation or amortization.

Reconcile Accounts

All the transactions should be entered at this point, and you can reconcile the balance sheet accounts. 

Create Updated Financials

With all the transactions entered and the accounts reconciled, creating updated financial reports and statements for your clients is a simple process. If your client has any customized reporting, you should create that as well.

5. Delivery

After finishing all the accounting, you should do a final review before sending the books to your clients. Once you’re satisfied that they are accurate, you can send them off to your client and get to work on your next project.

Free Daily Workflow Chart Template for Bookkeepers

To help you better organize your daily workflow, Jetpack Workflow has created a free daily workflow chart that you can access here. Make a copy if you need to edit this template.

An Easier Way to Manage Your Workflows

You can manage your workflow in several ways. You can use pen and paper to maintain an ever-growing to-do list, or you can use spreadsheets accessible by everyone on your team. Each method will become unwieldy as your practice (and client list) grows

You need robust solutions for monitoring client projects, ensuring that you do not skip steps, miss due dates (or miss projects entirely), and that your staffing is adequate for your workload. Jetpack Workflow was built with bookkeepers and accountants in mind and contains predefined templates to help you avoid these issues. The comprehensive workflow management system allows you to monitor project progress and saves time managing your team.

The Jetpack Workflow platform includes templates for various bookkeeping engagements, including accounts payable, accounts receivable, payroll processing, and financial statement preparation. Jetpack Workflow allows you to customize your workflows so that they’re a perfect fit for your firm.

BONUS: 32 Other Templates for Bookkeepers

If you’re not ready for a workflow practice management system like Jetpack Workflow, we’ve created a set of 32 free workflow templates that cover all types of accounting engagements. You can download your free templates here and start standardizing your workflows today.

See Jetpack Worflow In Action

Get under the hood of Jetpack Workflow’s accounting workflow and project management platform. See some of the top features and how it helps your firm standardize, automate, and track client work more efficiently.